linkedin basics (new ui)
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LINKED
IN BASICS
C H R I S T I N E G E RT Z U N I V E R S I T Y O F A L B E RTA C A R E E R C E N T R E
ARE YOU FO
RCING ME TO
MAKE A LINKEDIN PR
OFILE?!
CHANGES TO LINKEDIN USER INTERFACE
• 5 InMails• Messaging• Advanced search• Filtered search• inurl:linkedin.com• Moving sections on your profile• Find Alumni
Social Media Examiner, “LinkedIn Changes: What Marketers Need to Know”USNews “Is LinkedIn’s Latest Really the Greatest?”
LINKED
IN PROFIL
E VS
RESUME1. Broadcast2. Have a profile when
you aren’t looking for work
3. Resume doesn’t have “friends”
4. LinkedIn profile could connect you to other qualified candidates in the same region
5. Resume is for everyone
PRIVACYP R I V A C Y A N D S E T T I N G S
• Select what others see when you’ve viewed their profile• Select who can see
your activity feed• Adhere to strict
controls on Connections• Crash Override
Network for additional advice
TARGET GROUPS• The fastest growing demographic for LinkedIn is new grads• 40 million students and new grads
• LinkedIn has identified “$50,000+” salaries as their “sweet spot” for job postings• This means they are looking for young and mid-level professionals
= new grads
• Major Edmonton employers such as Alberta Health Services, City of Edmonton, City of Calgary, Imperial Oil, BioWare, ATB Financial, Northlands, Voice Construction, University of Alberta, MacEwan University and Government of Alberta are making use of their LinkedIn pages to share job postings and information about corporate culture
LINKEDIN BY COUNTRY
HOW LINKEDIN MAKES MONEY
ATS
ATS = Applicant Tracking System
How will Micro
soft
make $$$ on LinkedIn??
KEYWORDS SEARCHING IN AN ATSYou are revealed in a search by the text, phrases and keywords, in your submitted resume
• Job titles• Professions• Employer(s)• Educational Institution(s)• Degree(s)• Skill sets• Languages • Region/postal code• Name is also a keyword, do not use a nickname
FINDING KEYWORDS• Work through a job posting
• ALIS’ OCCInfo• National Occupation Classification• O*NET Online
PHOTOGRAPH• According to LinkedIn, profiles with photographs are 11X more likely to be
viewed when found in a search than a profile without a photograph
• Good photo: • If I was meeting you for the first time, could I identify you in a room full of
strangers?• Context appropriate
• Graduate photo? • Limited time only
• Poor photo:• Inappropriate• Obviously a selfie• The back of your head or gazing heroically into the distance in profile
Professional photographs, a headshot, cost $150-$400 depending on number of pictures and settings.
HEADLINEDefault is Education or Experience
• In what discipline?• Have areas of specialty?• Use specific research methods?• Techniques?• Software?• Instruments?
How many 1st degree
connections should you
have?
FIRST, SECOND AND THIRD DEGREE CONNECTIONS
You
Accepts your Invite to Connect
First degree to your first degree
(“friend of a friend”)
Second degree to your first degree
1st 2nd 3rd
1st 2nd 3rd
1st 2nd 3rd
RECOMMEN
DATIONS AND
ENDORSEM
ENTS
EXPERIENCE AND EDUCATION
E X P E R I E N C E
One experience entry
Volunteer experience has its own section
E D U C A T I O N
Appears below Experience
Separate section for Honors and Awards
UPDATES• Updates last for 30 days• LinkedIn does not maintain an archive of updates
• Events• Conferences/ Poster presentations• Lectures• Student group events• City events, such as Pecha Kucha, Nerd Night, festivals, local
Kickstarters (etc,)
• Job postings• News articles
SUMMARY S
ECTION
SUMMARY
C O V E R L E T T E R
Past or present tense
Yes, you can reuse one of your cover letters for your Summary
A S P I R A T I O N S
Future tenseI will, I plan, I am
beginning, It is my intention
CHARACTERISTICS OF A GOOD SUMMARY• Summary provides context for keywords
• Keyword search: “molecular biological techniques”• Context: “I have no experience with molecular biological techniques”
• Aspirational text is ok• Future tense• I will, I plan, I am beginning, I wish, It is my intention
• Does the Summary have logical flow?• Chronological
• Does the Summary show a knowledge of the profession/desired occupations?
BETTER SENTENCESDeclarations• Experienced Microsoft Office user• Reliable• LeadershipSKILL + ABILITY Used Microsoft Excel features such as pivot tables, macros and report buildingTRAIT + RESULTReliable contributor to student group e-newsletter by providing one new article
per week and consistently meeting deadlines ACTIVITY + ACCOMPLISHMENTAs recruitment officer, developed supervision and leadership skills by
recruiting, interviewing, selecting, and training fifteen new volunteers for student group
LINKEDIN HOMEWORK BY TIME REQUIREDT W O M I N U T E S
Turn off your updates• Vanity URL• Make some
connections• Follow companies• Add information
in the Relationship tab for connections
• Update everyday
T E N M I N U T E S
• Find your keywords
• Write your Summary
• Attend LinkedIn Training session
Turn your updates on
• Write one statement to add to your experience/job duties
• Find a job to apply for
• Get a good photograph
O N E H O U R
LINKED
IN BASICS
C H R I S T I N E G E RT Z U N I V E R S I T Y O F A L B E RTA C A R E E R C E N T R E
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