leveraging the ggi global brand online

Leveraging the GGI Global Brand Online

GGI | Marketing Webinar II

Inna Deputat, Business Development & Marketing PG, Chairperson

Sophia Moon, Social Media & Marketing Manager, GGI

Marco Izzo – WebEx Moderator

TECH CHECK

Mic Check 1,2,3…

Meet Marco, our Moderator

Questions? Raise hand to ask a question, or type it into private chat box to Marco.

* Thank you in advance for your patience with any tech issues that arise!

GGI Independent Member Branding

• Corporate design overview (examples of model uses)

Marketing your firm within GGI

• GGI Insider• GGI Forum• LinkedIn Closed Group• Group Involvement

Content Sharing• Curated Content via social media• Engagement & Support

AGENDA

CONSISTENT VISUAL IDENTITY AS A PART OF SUCCESSFUL BRANDING

Note: Members must use the GGI Logo in combination with the words “Independent Member”

GGI Independent Member Logos may be used on business documents, websites, advertising, email signatures, and for labeling purposes.

Corporate Design Overview

• No color variations

• No dimension variations

• Always white background

GGI member firms may not use the GGI logo as their own company logo.

GGI Independent Members’ logo must appear in the lower third of all headed notepaper – clear distance from the member’s logo and must not be larger than their own logo

Corporate Envelopes: model use case

Business Cards: model use case

Corporate Signage: model use case

Advertising: model use case

Note: white background is maintained on logo

• On member firm website, GGI logo must not appear in the header area

• GGI members must provide a navigation point or link on website: International, International Alliance, or GGI as a sub navigation point under the heading About Us (or similar).

• Must publish the two part GGI Info

• Use of the GGI Global Alliance… logo must only be used on this page

Business cardLetterhead

E-mail signature

MARKETING OPPORTUNITIESWITHIN GGI

Publishes every 2 months – GGI global and regional news, new member profiles, member firm news, interest articles, conference reviews, etc.

• March edition – currently in editing/publishing stage

• May edition – Submit article by April 20th

Email articles to Ms. Barbara Reiss, b.reiss@ggi.com

*Not all submissions are published on the Insider – they are at the discretion of the GGI Head Office.

Publishes on a rolling basis – industry expertise articles, thought pieces, press releases, etc.

Email articles to Ms. Barbara Reiss, b.reiss@ggi.com

*Not all submissions are published on the Insider – they are at the discretion of the GGI Head Office.

INSIDER/FORUM SUBMISSION GUIDELINES:

• Length: No longer than 6000 characters, including spaces• Please provide high resolution (300 dpi) photos • Writing Style: third person• Subject matter: generally informative to a broad audience• Avoid: overt self-promotion, lengthy lists or bullets

(company advertising will not be published in the editorial section.)

• Include author by-line (name, title, firm, contact info)

May edition – Submit article by April 20th

Email articles to Ms. Barbara Reiss, b.reiss@ggi.com

*Not all submissions are published on the Insider/Forum – they are at the discretion of the GGI Head Office.

FACT: 84% of GGI LinkedIn company followers are Senior-level, Partners, Managers, or Directors

• LinkedIn Company –VS- LinkedIn (Closed) Group

• YOU: the voice of your firm online.

• Goal: Promoting authentic engagement, supporting each other. *Paying it forward*

LINKEDIN SHARING GUIDELINES:

• Keep target audience in mind

• Acceptable content: recent industry publications, press releases, notable announcements

• AVOID overt self-promotion, advertisements will be omitted

*Articles are submitted for review before they are posted.

5 Reasons To Use GGI INSIDER And FORUM

1. Build up your Personal & Corporate Brand awareness2. Stay “top of mind” – remind them of your existence3. Demonstrate expertise in a particular area4. Develop strong relationships with fellow members5. Share successes with GGI community

Never miss an opportunity to promote who you are and what you do

5 Opportunities You Receive From Attending Events

1. Building working relationship and personal friendship 2. Organizing joint activities3. Sharing real experiences and best practices4. Explore new ways to increase performance (services, professional expertise)5. New referrals from GGI members

Looking to the Future: Open Discussion

Short-term• Guest Presenters: Marketing professionals, GGI member firms• Suggestions for future topics• Creating a community that shares best practices (Marketing &

Business Development) and supports each others’ initiatives.

Long-term• Coordinate marketing event, meet-ups

Save The DateNext Marketing Webinar - Wed. May 28th

Noon, EST

Thank you for joining…