ireland’s best managed companies 2021 leveraging the brand
TRANSCRIPT
Ireland’s Best Managed Companies 2021Leveraging the brand
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Celebrating your company’s achievement 01Designation title and logo 02Showcasing your achievement 03- Going Global 04- Share and celebrate with employees 05- Company website 06- Recruitment 07- Social Media 08- Advertising 09- Events, sales and marketing collateral 10- Useful tools 11- Specify your Award Level 12- How fellow Ireland’s Best Managed winners are leveraging the brand 13Logo guidelines 15
Contents
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Whether your company is a first time winner or a requalifying winner who has successfully maintained the Ireland’s Best Managed Companies status for a number of years, a key benefit of winning is the exclusive access to use the Ireland’s Best Managed Companies designation – a global symbol of corporate success.
This document has been prepared to provide some practical tips on how to amplify your win as one of Ireland’s Best Managed Companies. It is an achievement that can be highlighted year-round – not only on the evening of the awards ceremony!
Winner Level Year 1 Ireland’s Best Managed
New WinnerYear 2 & 3 Ireland’s Best Managed
Requalifying WinnerYear 4 Ireland’s Best Managed
Gold Standard Winner Year 5 & 6 Ireland’s Best Managed
Gold Standard Requalifying Winner Year 7 Ireland’s Best Managed
Platinum Standard Winner (New Member)
Year 8+ Ireland’s Best Managed Platinum Standard Winner
Congratulations on being awarded as one of Ireland's Best Managed Companies 2021.
Celebrating your company’s achievement
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The programme is referred to as ‘Ireland’s Best Managed Companies’ or ‘Best Managed Companies’
use the Ireland’s Best Managed Companies designation on the date that the new cohort of winners are announced.
Please see winner level table on page 01.
Designation title and logo
Primary Ireland’s Best Managed Companies logo
Logo Usage Permission to use the Ireland’s Best Managed Companies designation is granted to current year winners for a period beginning the day of the public announcement of winners until the next year’s winners are officially announced. Should a Ireland’s Best Managed Companies company choose not to re-apply to the programme or should they be unsuccessful in maintaining their Ireland’s Best Managed Companies status, they relinquish the right to
Platinum Gold standard Ireland’s Best Managed Companies winner logos
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Showcasing your achievementHere are some helpful tips for promoting your win to clients, customers, prospects, employees and stakeholders, at home and abroad.
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© 2020. For information, contact Deloitte Touche Tohmatsu Limited. 1
Global program map
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Best Managed Companies is a globally recognised mark of excellence and is a valuable asset for winners who are expanding their business into new territories.
The programme is active in 21 countries with more launches planned.
Going Global
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First and foremost, your company’s win should be celebrated with your employees. After all, the Ireland’s Best Managed Companies accolade recognises the efforts of the entire organisation and this is something that your staff at all levels should take enormous pride in. By sharing the glory, employees will feel that they don’t just work for a winner, they are winners themselves. Make sure they know they are part of the winning team.
These are only a few ideas demonstrating how you can spread the winning spirit internally: • Ask staff to include the Ireland’s Best Managed
Companies logo in their email signatures. • Include details of your achievement on your
company website.
• Display your Ireland’s Best Managed Companies Award or certificate in a prominent place in your office buildings.
• Host information about your win and photos from the awards on your company’s intranet. Note the official programme description in the ‘Useful Tools’ section of this document.
• Reference your Ireland’s Best Managed Companies status in new employee starter packs.
• Reference your win in any internal newsletters or communications.
• Produce a short internal video interview with your CEO, thanking staff for their valuable contribution in achieving this designation.
Share and celebrate with employees
WinnerBest Managed Companies 2021
This is to certify that
has been honoured as one of Ireland’s Best Managed Companies 2021.
Harry Goddard, CEODeloitte Ireland LLP
Tom Hayes, Chief ExecutiveBank of Ireland Corporate Banking
Name of company
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Your company website is probably the most important channel to showcase your achievement. This is usually the first port of call for clients, customers, prospects and employees to learn more about your company.
We would encourage you to display the Ireland’s Best Managed Companies logo on your homepage or on relevant sections of your website to highlight your win.
You can also use the official programme description, found in the ‘Useful Tools’ section of this document.
Company website
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Recruitment
Being awarded as a Ireland’s Best Managed Companies Company, is a strong marketing tool for attracting and hiring new talent to your company.
• In role descriptions, reference that your company is one of Ireland’s Best Managed Companies.
• Reference or apply the Ireland’s Best Managed Companies logo on any recruitment advertising campaigns.
• Include the Ireland’s Best Managed Companies logo on the jobs section of your website.
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Due to broad audience reach, social media channels offer significant opportunities to amplify your win as an Ireland’s Best Managed Company.
There are many ways to promote your win on social channels right across the year. Tag your content with the official global hashtag #BestManaged to follow and connect with fellow winners around the world.
• Reference being a Ireland’s Best Managed Companies Company in social posts or videos.
• Display the Ireland’s Best Managed Companies logo on the banners of your social media pages or reference it in your company profile.
• Apply the Ireland’s Best Managed Companies logo to your social media visuals.
• Use one of the official ‘Proud to Be…’ visuals that Deloitte has produced for social media. To access these visuals, please email [email protected]
Social Media
#BestManaged
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For advertising campaigns, consider applying the Ireland’s Best Managed Companies logo to your creative.
Please refer to the logo guidelines document for all the information you need to reproduce the logo accurately.
Advertising
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• In this new world of virtual events, reference your Ireland’s Best Managed Companies status in webinar invites or presentations.
• When delivering a tender or sales pitch, reference Ireland’s Best Managed Companies in the presentation.
• Include the Ireland’s Best Managed Companies logo in corporate video content.
• For trade shows or events, apply the logo to your event collateral.
Event, sales and marketing collateral
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Logo Please ensure that you are using the logo for Ireland’s Best Managed Companies.
Winners PackAs part of your Winners 2021 pack, you will recieve logos, a press release and social media visuals. If you require any of these items, please email the programme team at [email protected]
Authorised programme description/Ireland’s Best Managed Companies boilerplate This boilerplate is the standard description of the programme – and helps to ensure everyone knows how it works. Please use this description when explaining the programme in any of your materials.
Ireland’s Best Managed Companies, is the premier business programme run by Deloitte that recognises excellence in privately owned and managed companies across the island of Ireland. Since the programme launch in 2008, hundreds of companies have competed for this designation in a rigorous process that evaluates their management skills and practices. Those who are successful are acknowledged for mastering their growth strategies across all key management functions.
Once a company is awarded as a Best Managed, they must reapply on an annual basis. Programme milestone years include Gold Standard – companies who have successfully maintained their Ireland’s Best Managed Companies status for four consecutive years while those who successfully reach seven consecutive years and beyond become part of the prestigious Platinum Club. Best Managed Companies is a globally recognised designation, with presence in 21 countries.
Useful tools
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Milestone years of the programme include Year 1 as New Winners enter the network, Year 4 when companies qualify for Gold Standard and Year 7 when companies enter the Platinum Club.
Add more weight to your win by specifying the award level that your company has achieved. For example:
• “We are proud to be recognised as a Ireland’s Best Managed Companies Company since 2012.”
• “Proud be one of Ireland’s Best Managed Company (Gold Standard) having maintained our Ireland’s Best Managed Companies status for the past four years.”
• “Proud be one of Ireland’s Best Managed Company for the ninth year running and to be a member of the Platinum Club.”
Specify your Award Level
• I need to get onto the server to get these logos
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CHANGE YOUR WORLD, THEN THE WORLD.From cloud, cybersecurity and networking to digital workspace and global IT Procurement expertise, we provide IT solutions that enable business innovation as much as technological change.
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Advertising Company website
How fellow Ireland’s Best Managed winners are leveraging the brand
Press interviews
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FacebookLinkedIn Twitter
How fellow Ireland’s Best Managed winners are leveraging the brand
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The Ireland’s Best Managed Companies logo is used by New Winners, Requalified members, Gold standard and Platinum Standard members for advertising or marketing purposes for a period of one year. The logo and its options, as outlined in this document, were designed with flexibility in order to meet a variety of applications and accommodate your needs.
The logo has been developed to work across all sizes and formats. Please ensure the following principles apply when using the logo on your communication pieces:• always use the master logo artwork and follow
the instructions attached to the logo files• do not attempt to re-create the logo• reproduce in full colour whenever possible. If
the application is black and white, please refer to ‘Reproduction options’
Use with your company’s logo
PlacementThe Ireland’s Best Managed Companies logo should be in a place of prominence. Please follow the recommended placements of the logo, as follows:• for advertisements and business stationary -
place it in the bottom left of the page layout • for special occasions such as promotional
materials, building signage and company vehicles - follow the clear space rule and position the logo appropriately
• if your company’s brand standards cannot accommodate this, please refer to ’Non-standard background’
Incorrect usage of the Ireland’s Best Managed Companies logoIt is essential the appearance of the logo is consistent and easily recognisable in order to ensure prestige and integrity.
Logo guidelines
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Rich blackC50 M40 Y0 K100R0 G25.1B25.1Hex 004040
Rich blackC50 M40 Y0 K100R0 G25.1B25.1Hex 004040
Rich blackC50 M40 Y0 K100R0 G25.1B25.1Hex 004040
Pantone 375 C
Cool gray 5
Gold
Rich black
Rich black
Rich black
Pantone 368 C55 M0 Y100 R134 G188 B37 Hex K0#86BC25
Pantone 368 C43 M34 Y34 K1R178 G176 B178 Hex b2b2b0
PANTONE 10128 C C28 M43 Y97 K6R180 G138 B51 Hex B48A33
Colour• Pantone, CMYK specifications are used in the
printing process• RGB colours are set for on-screen applications
(eg, PowerPoint) to ensure better colour accuracy for projection
• Hex colours are set for web use only
Pantone 375 C
Rich black
Platinum and Gold standard Ireland’s Best Managed Companies logos
Primary Ireland’s Best Managed Companies logo
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Clear space ruleTo protect the integrity and clarity of the Ireland’s Best Managed Companies Awards Programme brand, a minimum clearance space is required when positioning the logo:• the minimum clear space around the logo
is equal to two times the cap height of the ‘Ireland’s Best Managed Companies’ wording (X=the height of the words “Ireland’s Best Managed Companies”)
• no other graphic element may appear within this area. Always allow for more clear space wherever possible
• do not combine the Ireland’s Best Managed Companies logo with any other logo, text or graphic (Please refer to ‘Incorrect usage of the Ireland’s Best Managed Companies logo’)
Print Version In printed applications, the logo should never appear smaller than 30mm in width.
Clear space rule
Clear space rule
X he
ight
X he
ight
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The Primary logo and Gold Platinum standard logo should only be used on a white or black background. Add a white or black background when placing it on a non standard background (other colours or photos).
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