leveraging social

Leveraging Social

Google and Corporate Executive Board study

“Buyers are 60%

through their decision process

BEFORE engaging

with a Sales person.”

Where are your clients conversing?

Pick Holes in Competitor Strategy

Discover New Leads

Add weight to your sales pitch

Expand your Data reach

Further Define your audience behaviour

Personalise messaging

Discover Key Customer Behaviour

Tailor response strategy

Expose great Customer Service!

Marketing Sales Service

Leveraging Social across the Business

Social Strategy

1) Know your Audience

Industry specific challenges

Management Challenges

Gain an understanding of the top performing industry leaders

Where are these contacts likely to communicate across the web?

Source influencers.

Social Strategy

2) Uncover Relevant Content

Recent news tied to your targeted industry

Discover the platforms where these communications are taking place

Industry related events taking place/Create noise that you are there

Break down valuable insights

Guest blogs.

Case Study: Forbes Business

Social Strategy

3) Personalised, insight driven messaging

Expose industry challenges in that first point of contact

Show them you know their Business

Communicate on their preferred channel

Promote consistency across your content channels

Promote good quality conversations, not product!

Social Strategy

4) Provide Sales with ammunition

Lead Competitor comparison

Present brand noise to a lead

Where are their clients talking?

Key issues raised

What can they do about it?

‘A satisfied Customer will tell 4-6 people on average’

‘A dissatisfied Customer will tell 9-15 people’

*White house office of Consumer Affairs

Neal KentCustomer Success Manager

BPI OnDemand Ltd.email: neal.kent@bpiondemand.com

mobile: 07766546350www.bpiondemand.com

Geraint PadfieldDigital Marketing Executive

BPI OnDemand Ltd.email: Geraint.Padfield@bpiondemand.com

mobile: 07775195850www.bpiondemand.com