let the adventures begin. 2013 district kernel kickoff welcome!

Let the Adventures Begin.

2013 District Kernel Kickoff

WELCOME!

Exciting NEW products Awesome NEW Prize Program Weekly Kernel Journal IMPROVED Trainings RESOURCES with the IYOS Book and at

www.trails-end.com Blitz Weekends

2013 Popcorn Sale

New Products!

Bacon Ranch Sour Cream & OnionDark & White

ChocolateyDrizzle

Buffalo Cheddar Cheese

New Tins!

Sour Cream & Onion Chocolate Lover’s Collection

White Chocolatey Pretzels

$30 Silver Level Donation

Over 1.3 million donations since 2007

Popcorn For Our Troops

$50 Gold Level Donation

0g trans fat across the entire product line

2013 Product Line

$50 Military Donation $30 Military Donation Chocolate Lover’s Tin Sweet & Savory Cheese Lover’s White Chocolatey Pretzels Tin Caramel Corn with Almonds &

Pecans Dark & White Chocolatey

Drizzle

18 Pack Kettle Corn 18 Pack Unbelievable

Butter 18 Pack Butter Light Bacon Ranch Sour Cream & Onion Tin Buffalo Cheddar Cheese Caramel Corn Popping Corn

• 2013 Unit Leader Guidebook• Deadlines• Definitions• Contacts for questions

• Trails End Website• Online Selling• Popcorn System – place popcorn orders• Virtual Sale Planner• Training Videos & Tutorials

• Phone Call to District Kernel or District Executive

Resources to help

Let’s Get Started!

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

5 easy steps to GROW YOUR SALE

#1 Plan Your Program

Go to page 21 of your IYOS Book or

the Virtual Sale Planner at sell.trails-end.com

• Build your plan using the Budget Planner1. Plan2. Budget3. Set Goals

• On the Virtual Sale Planner, you can fill in your number of boys, commission and activities per month with costs.

• The planner does the rest!

Crucially important for your Unit to have a Successful Sale. Scouting

should be FUN and EXCITING, with lots of activities, camp, etc.

It’s CampingIt’s Activities

It’s AdvancementIt’s Equipment

It’s what they want to do!

#1 Plan Your Program

IDEAL YEAR OF SCOUTING• Pack holds a “Brainstorming session” with their Scouts AND parents are

given a survey to find out what the boys “want” to do.• Pack Committee should whittle down the ideas from the brainstorming

session – to discard ideas that aren’t feasible.• Build a complete list of exciting program ideas to present to youth and

Scouting families at next Pack Meeting.• At next Pack Meeting, boys are given stickers (1st, 2nd, 3rd) to place next to, or

vote for, their favorite program ideas.• Pack Committee finalizes their Program, based on results of their youth

vote / parent surveys.• A complete Pack Budget is determined, based on new Program, equipment,

etc. costs and then shared with parents.

#1 Plan Your Program

IF Units do the IDEAL YEAR OF SCOUTING correctly, they will:

• Retain more of their members AND attract more new members• Send more Scouts to all the different camping opportunities• Train more volunteer leaders / have more parental support• Spend less time fundraising and more time having FUN in a

robust Scouting Program• Fundraise less often, but more efficiently and even increase FOS• Enjoy a full, fresh, and exciting Scouting Program – and have it be

FREE to their Scouting families!

#1 Plan Your Program

Complete Your Program Planner

#1 Plan Your Program

Set Your Sales Goal- $600!

Only 44% of parents say their Scout set a sales goal.

Scouts who set goals average $626 in sales.

Scouts with no goal average $304 in sales.

#2 Motivate Your Scouts

• Build your own unit-level incentives• Pie in the Face for $600 Sellers!• Top Seller Prizes!• Top-selling Den – Pizza Party!

• College Scholarship• Sell $2,500 once and 6% of

your total sales each year is invested in your own college scholarship account

• The focus for a Blitz weekend is for your Unit or Den to go into their designated neighborhood as a group and visit every house.

• There will be two Blitz Weekends this year - Sept. 20-21 and Oct. 11-12.

Blitz Weekend

s

#2 Motivate Your Scouts

• On these weekends, Scouts will focus on “Take Orders” and will go to as many houses as possible.

• Scouts who participate in a Blitz Weekend will earn the BLITZ DAY PATCH.

• Fill up an entire order form and submit it to your unit kernel

Scouts will receive the following:

• 2 Tickets to the UMKC vs. Indiana State on December 14, 2013

• 2 Tickets to the NAIA basketball tournament on March 21, 2014

• Two tickets to Scout Day at the K in the Fall, 2014

#2 Motivate Your Scouts

Fill-It-Up Contest

________

District Top

Seller Prize

Bonus Prizes

$600 Bonus Prize

$1500 Bonus Prize

College Scholarship

#2 Motivate Your Scouts

#3 Build theBEST Popcorn Kickoff!

The kickoff is the single most important factor for

you to have a good sale

Have a 30-minute fun-filled Popcorn Kickoff:• Make it FUN and FESTIVE!• Show parents what’s in it for them• Have giveaways and prizes• Prepare your Scouts

• Have role plays and practice the sales script• Help your Scouts gain the confidence to sell!

#3 Build theBEST Popcorn Kickoff!

Kickoff Tools for You

• Refer to pages 6 in the Popcorn Sale Guidebook

• Customize the Kickoff Presentation in the Virtual Sale Planner

• Training videos from trails-end.com

• Invest a little in your kickoff to reap huge rewards with your sale!

#3 Build theBEST Popcorn Kickoff!

Want to close sales? Try this approach at the door……

Hi, my name is _____ and I’m a C/B scout w/ P/T # ___.

I’m selling popcorn so I can ______.

(go to camp / pay for my scouting program / earn a scholarship)

I have a goal of $____.

You can help me reach my goal by trying some of my popcorn!

Will you help me?

More effective than asking, “Want to buy some popcorn?” don’t you think?

#4 Communicatewith your Families

Use email, social media, and meetings to remind families about:

• Sales goal for each Scout• Key sale dates• Scout rewards available • Online selling

Go to trails-end.com to access communication tools:

• Promotional Images• Scout and parent handouts

It’s important to follow up after your kickoff andthroughout the sale with important sale information.

#5 You’re ready to SELL!

Ways to sell popcorn:Show N SellTake Orders

Dragon WagonOnline Sales

Blitz Days

Next Steps

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

Key Dates

August 26 Show N Sell Orders Due ONLINESeptember 6 Popcorn Sale Begins (both Show-n-Sell and Take Order)September 6 - 7 Show N Sell popcorn pick-upSeptember 20-21 Blitz Weekend #1 October 11-12 Blitz Weekend #2October 21 Turn in RETURN PAPERWORK to HOACOctober 26 Product Return DayOctober 28 Final Orders due ONLINENovember 4 Final Prize Order due ONLINE and Fill-it-Up paperwork dueNovember 8 - 9 Popcorn pickupDecember 10 Units turn in monies

Kick Off in a Bag!The Key to a great Popcorn Sale

1. Leader Kit • Sale Posters• Military Receipts• Leader Guide Book

2. Product Samples

3. Stomp Rocket

4. Table Cloth, Streamers and Balloons

Let the Adventures Begin.

Questions / Comments

Second Hour of Training

First Time Kernels

Terms and Words We Use

Add On

Fill It UpShow N Sell

Returns

Trails End

Dragon Wagon

Take

Order

Page 7 – 8 in your Leader Guidebook

Take Order

Scouts use an order form (in the family guide)to go door-to-door or sell to family and friends.

• Establish your dates – take order sales typically start immediately

after kickoff.

• Determine sales territory

• Create a “Blitz Day” to have Dens sell as a group activity

• Have parent(s) take an order form to workREMEMBER!

Two out of three people will buy when asked,but less than 20% of households have been

contacted.

Show N Sell

Make arrangements for Scouts to set up in front of stores to sell.

• Ask store manager for permission several weeks in

advance

• Assign Scouts (2-3) and parents in two hour blocks

• DO NOT open up microwave boxes

• Divide sales equally among Scouts who participate

• Use leftover product to fulfill take order needs

• Apply donations received towards your military sales

Show N Sell

Last year, units that participated in Show &

Sell sold 22% more popcorn that those units who did not

participate in Show & Sell!

22% more than 2011 sales

Show N Sell

More Tips for Success:• Do not use a table or chairs. Tables are barriers between you and

the consumer.

• Hand out flyers that tell people about your Unit and what activities you do, how you help the community, etc.

• Tape pieces of paper to each product that has a phone number / email so they can buy more when they run out

• DON’T ask for donations! People will give those to you anyway, and asking for them will decrease your sales

• Stack boxes to display product. Hang up posters/pictures of your boys doing Scouting activities and helping the community.

Class A uniform

Standing in front of table

Product stacked neatly

Sign showing

Scouting activities

Display not blocking doorway and area is kept clean

Thank you And

re-order Cards to hand to

consumers

Online Selling

Scouts sell to far-away friends and family Trail’s End ships the product directly to the consumer.

• Everyone needs to create a new account to view and sell online at sell.trails-end.com

• Online sales COUNT toward Scout Rewards!

(starting August 1 through your council’s fall sale end date)

• Get 100% of your Scouts to create an account and send 10 emails to family and friends

• The average online order is $48

How to Use the Order System

• You will be supplied with a username and password to get in for the first time. A confirmation email will verify your email address as valid.

• Once in, you’ll be at your Unit’s “Homepage” and can then enter your Unit’s popcorn order from the “Orders” menu along the top.

• Follow the same process for ordering your Unit’s prizes.

• You will receive confirmation emails whenever you submit an order

• The system has more functionality if you want to use it – such as tracking sales, goals and prizes by individual Scout and printing packing slips that shows how much each Scout is to receive, etc.

The “Popcorn System” is very simple to use:

Login to the “Popcorn System”

You will be supplied with your “username” (email address) and “password” by the council.

Your Unit’s “Homepage”

From your Unit’s “Homepage” you can click on the triangle next to “Orders” menu along the top (or on the word, “Orders” itself) to place your product and prize orders when ready.

The “Scouts” menu option allows you to manage Scouts, goals, sales by Scout (if you want)

Placing your Unit’s Popcorn Orders

Enter the quantity you need for each product in brightly colored column (by container). System will change it to cases + containers for you. Hit “Submit to

Council” button at bottom.

Next Steps

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

Key Dates

August 26 Show N Sell Orders Due ONLINESeptember 6 Popcorn Sale Begins (both Show-n-Sell and Take Order)September 6 - 7 Show N Sell popcorn pick-upSeptember 20-21 Blitz Weekend #1 October 11-12 Blitz Weekend #2October 21 Turn in RETURN PAPERWORK to HOACOctober 26 Product Return DayOctober 28 Final Orders due ONLINENovember 4 Final Prize Order due ONLINE and Fill-it-Up paperwork dueNovember 8 - 9 Popcorn pickupDecember 10 Units turn in monies

Let the Adventures Begin.

Questions / Comments