lecture 9: creative industries
Post on 19-Jan-2017
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Creativity #9: Creativity in Industries Tathagat Varma Knowledgepreneur http://thoughtleadership.in
Creativity in Industries
Sports – guest lecture by Mr. Anuj Magazine, Director, Products
Advertizing
Healthcare
Politics
White goods
Automobile
…
Pepsodent 1900s Only 7% Americans brushed their teeth. US Army said poor dental hygiene was a national security risk!!!
1930s Over 65% Americans were brushing regularly. US Military downgraded the risk!
Prestige Pressure Cooker
http://youtu.be/CxLJd1ZaYas
Prada’s Magic Mirror
https://www.ideo.com/work/staff-devices-dressing-rooms/
Dysons Vacuum Cleaner
http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
After 5,127
iterations!!!
Embrace Infant Warmer
http://embraceglobal.org/embrace-warmer/
Litre of Light
http://literoflight.org/
Lexus LS400
450 vehicle prototypes and 900 engine prototypes
http://ls400data.com/history.html
GE CT Scanners
http://www3.gehealthcare.com/en/products/categories/accessories_and_supplies/adventure_series_for_ct
Lucky Iron Fish
http://www.luckyironfish.com/
Obama Campaign, 2008
http://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/
+$60M
Bank of America
http://www.bankofamerica.com/deposits/manage/keep-the-change.go
Homeless people in Utah
http://www.huffingtonpost.in/entry/think-utah-solved-homeles_b_9380860
Eastgate Center, Harare
http://www.mickpearce.com/works/office-public-buildings/eastgate-development-harare/
Kiva
CapitalOne
80,000 Big Data Experiments an
year!!! https://www.capgemini.com/resource-file-access/resource/pdf/capital-one-doing-business-the-digital-way_0.pdf
http://blog.comsysto.com/2012/08/13/continuous-delivery-of-waste/
Design Squiggle
http://cargocollective.com/central/The-Design-Squiggle
Divergent Thinking – Convergent Thinking
Source: Facilitator’s Guide to Participatory Decision-Making – Sam Kaner, et at
Design Thinking
Recap
Creativity is independent of the industries – industries that we normally associate with no or low creativity can be turned into equally creative industries
Design Thinking is a great framework to discover human-centric solutions to not very well-formed problems
In the next class, we shall explore Creative Spaces
Further Reading
https://www.allbusiness.com/slideshow/the-10-most-creative-new-business-ideas-out-there-15562979-1.html
http://knowledge.ckgsb.edu.cn/2014/08/13/marketing/the-importance-of-creativity-in-business/
https://hbr.org/2013/09/apples-new-iphone-5c-and-5s-th
Steveblank.com
The Lean Startup – Eric Ries
Business Model Innovation – Alexander Osterwalder
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