lecture 9: creative industries

Creativity #9: Creativity in Industries Tathagat Varma Knowledgepreneur http://thoughtleadership.in

Creativity in Industries

  Sports – guest lecture by Mr. Anuj Magazine, Director, Products

Advertizing

  Healthcare

  Politics

  White goods

  Automobile

  …

Pepsodent 1900s Only 7% Americans brushed their teeth. US Army said poor dental hygiene was a national security risk!!!

1930s Over 65% Americans were brushing regularly. US Military downgraded the risk!

Prestige Pressure Cooker

http://youtu.be/CxLJd1ZaYas

Prada’s Magic Mirror

https://www.ideo.com/work/staff-devices-dressing-rooms/

Dysons Vacuum Cleaner

http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html

After 5,127

iterations!!!

Embrace Infant Warmer

http://embraceglobal.org/embrace-warmer/

Litre of Light

http://literoflight.org/

Lexus LS400

450 vehicle prototypes and 900 engine prototypes

http://ls400data.com/history.html

GE CT Scanners

http://www3.gehealthcare.com/en/products/categories/accessories_and_supplies/adventure_series_for_ct

Lucky Iron Fish

http://www.luckyironfish.com/

Obama Campaign, 2008

http://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/

+$60M

Bank of America

http://www.bankofamerica.com/deposits/manage/keep-the-change.go

Homeless people in Utah

http://www.huffingtonpost.in/entry/think-utah-solved-homeles_b_9380860

Eastgate Center, Harare

http://www.mickpearce.com/works/office-public-buildings/eastgate-development-harare/

CapitalOne

80,000 Big Data Experiments an

year!!! https://www.capgemini.com/resource-file-access/resource/pdf/capital-one-doing-business-the-digital-way_0.pdf

http://blog.comsysto.com/2012/08/13/continuous-delivery-of-waste/

Design Squiggle

http://cargocollective.com/central/The-Design-Squiggle

Divergent Thinking – Convergent Thinking

Source: Facilitator’s Guide to Participatory Decision-Making – Sam Kaner, et at

Design Thinking

Recap

  Creativity is independent of the industries – industries that we normally associate with no or low creativity can be turned into equally creative industries

  Design Thinking is a great framework to discover human-centric solutions to not very well-formed problems

  In the next class, we shall explore Creative Spaces

Further Reading

https://www.allbusiness.com/slideshow/the-10-most-creative-new-business-ideas-out-there-15562979-1.html

http://knowledge.ckgsb.edu.cn/2014/08/13/marketing/the-importance-of-creativity-in-business/

https://hbr.org/2013/09/apples-new-iphone-5c-and-5s-th

Steveblank.com

  The Lean Startup – Eric Ries

  Business Model Innovation – Alexander Osterwalder