leadership in the 21st century2

Latino Leadership 2.0Margarita QuihuisPersuasive Technology Lab

Latino Leadership SummitMay 15, 2010

Leadership is defined and shaped by the context and technology of its

time

1Michael Hyatt, CEO, Thomas Nelson Publishers

Leadership is not about position, a title, or status. It is

about influence1

Leadership is about impact

If culture is just the operating system for a

society

Do you think it’s time we had an upgrade?

Latino 1.0 Feudal Patron-Client mindset

Compadrazgo

Hierarchical

Preserves class and status divisions

Information hoarding

Discourages bottoms up ideas and risk taking

Cangrejismo

Conformity

Latino 2.0 Embraces change

Embraces transparency

Celebrates dialogue

Employs collaboration

Practices sharing

Welcomes engagement

Builds community

Encourages risk taking

How do we leapfrog?

Social Networks

Psychology of Social Media

Persuasive Technology

Behavior Framework

Evolving Nature of Leadership

Social Networks Matter

Did you know your chances of becoming

obese increase…

57% if your friend is obese

40% if your sibling is obese

37% if your spouse is obese

And it’s not until you get to 4th degree of separation that the probability drops below 10%

Action Items

Think about some of your habits and behaviors and consider their potential impact on others

Are you surrounding yourself with people who model your goals, values and aspirations?

People as Sensor Networks

NASA crowdsources Mars Photos

Food for Thought

What community challenges lend themselves to

crowdsourcing?

80% of Success is Showing Up

- Woody Allen

Did you know?

2% of LinkedIn users are Hispanic and 5% are Black, according to a study by Quantcast Corp

Did you know?

Recruiters are increasingly using sites like LinkedIn and other social networks to find talent.

Question: Are you showing up?

Usability governs ‘Can They Do It’, but Persuasion, Emotion & Trust governs ‘Will They Do it?’

Persuasive Technology

Persuasive Technology is specifically designed to

change what people believe and do

Can we use persuasive technology to create Latino

2.0?

Mobile PhonesWebsites

Exercise EquipmentKiosks

Chat BotsSoftware

Video GamesPDA’s

Attitude Change

Behavior Change

Motivation

Change in Worldview

Compliance

Technology Persuasion

Captology

What is Persuasive Tech?

Nike+ Uses Data & Feedback to get you to run

Opower Encourages Efficiency with Energy Report Cards

Mint.com Makes Financial Management Fun

Social Media is changing behavior on a mass scale

Culture of Sharing

Culture of Openness

Shifting Definitions of Privacy

Expectations of Transparency

What Drives Behavior and How To Design for Behavior

Behavior Model

3 elements must converge for a behavior to occur:

Motivation +  Ability +  Trigger

When a behavior does not occur, at least one of those elements is missing.

What Causes Behavior Change?

SocialCohesion

Sensation AnticipationMotivation

AbilityTime

Money

Physical Effort

Brain Cycles

Social Deviance

Non-Routine

Increased Simplicity = Increased Ability

Triggers tell people to “Do it now!”

Good triggers involve:

Useful notification

Tailored to you

Spur immediate action

Motivation & ability exist

Triggers

Triggers can lead to a chain of behaviors so...

start with the simplest effective behavior...

(in startups, this would be minimum viable product)

Design Process for Behavior

Action Item Think of a pressing issue in the

community

Identify a very specific, measureable target behavior

Design an intervention using social or mobile technology

Collate the results and get back to me

Social Media is Changing Culture

Social proof: we look to others to know what is right and appropriate behavior

Reciprocity: we feel the need to give back

Commitment & consistency: we behave more consistently when we have committed to something

Authority: People will obey perceived figures of authority

Liking: we tend to be persuaded by people we like

Scarcity: our desire increases when demand is low

Built-In Patterns of Influence

Social Media Puts Influence to Work

Social Media is Training us to Share

Social Media is changing the nature

of leadership

“Be Open, Be Transparent, Be Authentic”- Charlene Li

What is Social Media Leadership?

Source: Douglas Clegg

It is a motivating energy which mobilizes people

– powered by value and influenceDirecting them to new, more powerful

possibilities – from online social networking efforts

Be a Social Media GPS

Source: Douglas Clegg

Leadership in this century will be about the collective ability of the network to

share knowledge, collaborate and come together to solve complex problems.

Lead people to new ways of communicating, connecting and interacting with people

Lead people to powerful new teachings that others have posted, recorded or archived that they never knew were possible through blogs, articles, videos and podcasts

Connect with people that you do not know that are looking for direction and solutions.

Source: Douglass Clegg

Make an Impact

Contact Info:txt: mquihuis 50500

margarita.quihuis@gmail.com