leadership in the 21st century2
DESCRIPTION
leadership, web 2.0, Latino, Hispanic, social media, persuasive technologyTRANSCRIPT
Latino Leadership 2.0Margarita QuihuisPersuasive Technology Lab
Latino Leadership SummitMay 15, 2010
Leadership is defined and shaped by the context and technology of its
time
1Michael Hyatt, CEO, Thomas Nelson Publishers
Leadership is not about position, a title, or status. It is
about influence1
Leadership is about impact
If culture is just the operating system for a
society
Do you think it’s time we had an upgrade?
Latino 1.0 Feudal Patron-Client mindset
Compadrazgo
Hierarchical
Preserves class and status divisions
Information hoarding
Discourages bottoms up ideas and risk taking
Cangrejismo
Conformity
Latino 2.0 Embraces change
Embraces transparency
Celebrates dialogue
Employs collaboration
Practices sharing
Welcomes engagement
Builds community
Encourages risk taking
How do we leapfrog?
Social Networks
Psychology of Social Media
Persuasive Technology
Behavior Framework
Evolving Nature of Leadership
Social Networks Matter
Did you know your chances of becoming
obese increase…
57% if your friend is obese
40% if your sibling is obese
37% if your spouse is obese
And it’s not until you get to 4th degree of separation that the probability drops below 10%
Action Items
Think about some of your habits and behaviors and consider their potential impact on others
Are you surrounding yourself with people who model your goals, values and aspirations?
People as Sensor Networks
NASA crowdsources Mars Photos
Food for Thought
What community challenges lend themselves to
crowdsourcing?
80% of Success is Showing Up
- Woody Allen
Did you know?
2% of LinkedIn users are Hispanic and 5% are Black, according to a study by Quantcast Corp
Did you know?
Recruiters are increasingly using sites like LinkedIn and other social networks to find talent.
Question: Are you showing up?
Usability governs ‘Can They Do It’, but Persuasion, Emotion & Trust governs ‘Will They Do it?’
Persuasive Technology
Persuasive Technology is specifically designed to
change what people believe and do
Can we use persuasive technology to create Latino
2.0?
Mobile PhonesWebsites
Exercise EquipmentKiosks
Chat BotsSoftware
Video GamesPDA’s
Attitude Change
Behavior Change
Motivation
Change in Worldview
Compliance
Technology Persuasion
Captology
What is Persuasive Tech?
Nike+ Uses Data & Feedback to get you to run
Opower Encourages Efficiency with Energy Report Cards
Mint.com Makes Financial Management Fun
Social Media is changing behavior on a mass scale
Culture of Sharing
Culture of Openness
Shifting Definitions of Privacy
Expectations of Transparency
What Drives Behavior and How To Design for Behavior
Behavior Model
3 elements must converge for a behavior to occur:
Motivation + Ability + Trigger
When a behavior does not occur, at least one of those elements is missing.
What Causes Behavior Change?
SocialCohesion
Sensation AnticipationMotivation
AbilityTime
Money
Physical Effort
Brain Cycles
Social Deviance
Non-Routine
Increased Simplicity = Increased Ability
Triggers tell people to “Do it now!”
Good triggers involve:
Useful notification
Tailored to you
Spur immediate action
Motivation & ability exist
Triggers
Triggers can lead to a chain of behaviors so...
start with the simplest effective behavior...
(in startups, this would be minimum viable product)
Design Process for Behavior
Action Item Think of a pressing issue in the
community
Identify a very specific, measureable target behavior
Design an intervention using social or mobile technology
Collate the results and get back to me
Social Media is Changing Culture
Social proof: we look to others to know what is right and appropriate behavior
Reciprocity: we feel the need to give back
Commitment & consistency: we behave more consistently when we have committed to something
Authority: People will obey perceived figures of authority
Liking: we tend to be persuaded by people we like
Scarcity: our desire increases when demand is low
Built-In Patterns of Influence
Social Media Puts Influence to Work
Social Media is Training us to Share
Social Media is changing the nature
of leadership
“Be Open, Be Transparent, Be Authentic”- Charlene Li
What is Social Media Leadership?
Source: Douglas Clegg
It is a motivating energy which mobilizes people
– powered by value and influenceDirecting them to new, more powerful
possibilities – from online social networking efforts
Be a Social Media GPS
Source: Douglas Clegg
Leadership in this century will be about the collective ability of the network to
share knowledge, collaborate and come together to solve complex problems.
Lead people to new ways of communicating, connecting and interacting with people
Lead people to powerful new teachings that others have posted, recorded or archived that they never knew were possible through blogs, articles, videos and podcasts
Connect with people that you do not know that are looking for direction and solutions.
Source: Douglass Clegg
Make an Impact
