layers, perspectives and ways forward

LAYERS, PERSPECTIVES AND WAYS FORWARD

DET VAR EN GÅNG

DOES THE NEW MEASURE UP TO THE PAST?

When? How long?

SUPPLY DON’T CREATE IT’S OWN DEMAND

inversion of Say’s law

PEAK GROWTH?OMG, WTF, then what

DEMOCRATIZATION OF INNOVATION

yay and nay

XIAOMIprice is not enough

WHAT IS VALUE?

WHAT IS VALUABLE?

”We don’t have a hardware problem, we have a socialware problem”

– Tricia Wang

INNOVATION

”Technology is the answer, but what is the question?”

– Cedric Price

?what –> how –> why

WHO GET’S TO DECIDEengineers –> economists –> communication pro’s

DESIGN(ERS)

”In a way architecture is the architecture of the

conversation” – Indy Johar

”Opinions are good for people”– Bian Eno

PRODUCT = COMMUNICATION + DESIGN

team

DISRUPTION

”Incremental innovation just ain’t enough”

- Luke Williams

DISRUPTION AS A LAYER

”Everything that can be digitized will be digitized”

- a lot of people all the time

PRODUCT INNOVATION = DIGITAL LAYER

PREPARE TO EXPLORE THE UNOWN

with team

KNOW THE INSIDEto know why the outside

CONTEXTUALIZEpiggy back, partners, hype men

van gogh

SEE SYSTEMSthe highest level of disruption

UNDERSTAND YOUR ROLE IN THE SYSTEM

ACT LIKE SYSTEMlike a team

SET FRAMESto innovate within

LOOK ELSEWHEREfor pieces

THE NEW NORMALcombination of known things

”Cooking backwards"– Matt Orlando

”How do we re-refine the bi-product of refinement”

– Matt Orlando

SUMMARYthree things

GO ABSTRACTknow what business you’re in

MUSIC not RECORDSaccess NOT ownership

SHIFT PERSPECTIVESlook, ask, listen

”Art is not so much the way things look, but a way of

looking at things”– Samuel Rowlett

”We still have this myth that we can see reality from a single perspective - and that

this single perspective is the objective truth”– Tricia Wang

The future is … informed

The future is human informed

THINK IN LAYERStime / innovation / growth / value

OPTIMIZATION INNOVATION DISRUPTION

”Life is physical but it is also metaphysical”

”– only those who understand the meta can understand the physical”

”– only those who understand the meta can understand the physical”

THANKS!@thornkvist

martin@mediaevolution.se