layers, perspectives and ways forward
TRANSCRIPT
LAYERS, PERSPECTIVES AND WAYS FORWARD
DET VAR EN GÅNG
DOES THE NEW MEASURE UP TO THE PAST?
When? How long?
SUPPLY DON’T CREATE IT’S OWN DEMAND
inversion of Say’s law
PEAK GROWTH?OMG, WTF, then what
DEMOCRATIZATION OF INNOVATION
yay and nay
XIAOMIprice is not enough
WHAT IS VALUE?
WHAT IS VALUABLE?
”We don’t have a hardware problem, we have a socialware problem”
– Tricia Wang
INNOVATION
”Technology is the answer, but what is the question?”
– Cedric Price
?what –> how –> why
WHO GET’S TO DECIDEengineers –> economists –> communication pro’s
DESIGN(ERS)
”In a way architecture is the architecture of the
conversation” – Indy Johar
”Opinions are good for people”– Bian Eno
PRODUCT = COMMUNICATION + DESIGN
team
DISRUPTION
”Incremental innovation just ain’t enough”
- Luke Williams
DISRUPTION AS A LAYER
”Everything that can be digitized will be digitized”
- a lot of people all the time
PRODUCT INNOVATION = DIGITAL LAYER
PREPARE TO EXPLORE THE UNOWN
with team
KNOW THE INSIDEto know why the outside
CONTEXTUALIZEpiggy back, partners, hype men
van gogh
SEE SYSTEMSthe highest level of disruption
UNDERSTAND YOUR ROLE IN THE SYSTEM
ACT LIKE SYSTEMlike a team
SET FRAMESto innovate within
LOOK ELSEWHEREfor pieces
THE NEW NORMALcombination of known things
”Cooking backwards"– Matt Orlando
”How do we re-refine the bi-product of refinement”
– Matt Orlando
SUMMARYthree things
GO ABSTRACTknow what business you’re in
MUSIC not RECORDSaccess NOT ownership
SHIFT PERSPECTIVESlook, ask, listen
”Art is not so much the way things look, but a way of
looking at things”– Samuel Rowlett
”We still have this myth that we can see reality from a single perspective - and that
this single perspective is the objective truth”– Tricia Wang
The future is … informed
The future is human informed
THINK IN LAYERStime / innovation / growth / value
OPTIMIZATION INNOVATION DISRUPTION
”Life is physical but it is also metaphysical”
”– only those who understand the meta can understand the physical”
”– only those who understand the meta can understand the physical”
