launching your advanced analytics program for success in a mature industry

Launching Your Advanced Analytics Program for Success in a Mature Industry

May 2, 2023

Kelly Cook – Director, Analytic Platforms – ConocoPhillipsKelly Kohlleffel – Global Account Manager - Hortonworks

May 2, 20232

How do you do it?

1.Be rational 2.Start at the top3.Find the right people 4.Get organized5.Promote your success

May 2, 20233

Be Rational

“There are three kinds of lies: lies, damn lies,

and statistics .”– Mark Twain

“In God we trust, all others must bring data.”– W. Edwards Demming

May 2, 20234

Start at the top

“We need to be smart about how we use data, but the capabilities are

incredible.” – Ryan Lance

May 2, 20235

Data Scientists BI Devs Infrastructure Data Librarians ETL/EAI Devs

Find the right people!

May 2, 20236

Some tips on finding the right people

• Find a visionary leader• Grow your own Data Scientists

• Don’t hire generic math skills, lack of industry knowledge can cripple• Tool knowledge is important, but not critical

• You need “tinkerers” • Multi-disciplined people = very valuable assets• Learning is a superpower

• Harvest or Partner w/ existing BI org• You’ll need visualization help• They know the data

• Become a knowledge broker• Connect with as much of org as possible

• Promote people “out” • Make analytics evangelists

May 2, 20237

People

Processes

Get organized!

Hmm?

May 2, 20238

Get organized!

If you can't describe what you are doing as a

you don't know what you're doing.

-W. Edwards Demming

PROCESS

May 2, 20239

Promote your success

1. Do anything and everything you can to deliver value2. Sell your success every time you talk to someone

May 2, 202310

Promote your success!

The Challenger Sale: Taking Control of the

Customer ConversationDixon & Adamson

Selling the InvisibleBeckworth

May 2, 202311

Free bonus recommendation!