Launching Your Advanced Analytics Program for Success in a Mature Industry

May 2, 2023

Kelly Cook – Director, Analytic Platforms – ConocoPhillipsKelly Kohlleffel – Global Account Manager - Hortonworks

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How do you do it?

1.Be rational 2.Start at the top3.Find the right people 4.Get organized5.Promote your success

May 2, 20233

Be Rational

“There are three kinds of lies: lies, damn lies,

and statistics .”– Mark Twain

“In God we trust, all others must bring data.”– W. Edwards Demming

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Start at the top

“We need to be smart about how we use data, but the capabilities are

incredible.” – Ryan Lance

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Data Scientists BI Devs Infrastructure Data Librarians ETL/EAI Devs

Find the right people!

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Some tips on finding the right people

• Find a visionary leader• Grow your own Data Scientists

• Don’t hire generic math skills, lack of industry knowledge can cripple• Tool knowledge is important, but not critical

• You need “tinkerers” • Multi-disciplined people = very valuable assets• Learning is a superpower

• Harvest or Partner w/ existing BI org• You’ll need visualization help• They know the data

• Become a knowledge broker• Connect with as much of org as possible

• Promote people “out” • Make analytics evangelists

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People

Processes

Get organized!

Hmm?

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Get organized!

If you can't describe what you are doing as a

you don't know what you're doing.

-W. Edwards Demming

PROCESS

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Promote your success

1. Do anything and everything you can to deliver value2. Sell your success every time you talk to someone

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Promote your success!

The Challenger Sale: Taking Control of the

Customer ConversationDixon & Adamson

Selling the InvisibleBeckworth

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Free bonus recommendation!