june 21 – 23, 2010 the asafu yard, charles town, portland chief maroon contact: colonel frank...

June 21 – 23, 2010

The Asafu Yard, Charles Town, Portland

Chief Maroon contact:

Colonel Frank Lumsden

Leader of the Charlestown Maroons

1-876-445-2861

Event Management contact:

Lesli Williams

Grizzly’s Entertainment Limited

1-876-926-5567

lesli.williams@grizzlysent.com

1. Event History

2. 2010 Event Concept

3. Event Marketing

4. Financial Summary

5. Sponsorship Opportunities

Event History

• The International Maroon Convention was birthed from the Charles Town Maroon Council’s (CTMC) desire to:

• Gather Maroon communities worldwide;

• Showcase and preserve the cultural heritage;

• Increase awareness of Maroon contribution to contemporary societies;

• Identify and pursue economic opportunities for Maroon communities

Event History (cont’d)

The CTMC therefore evolved an existing event, named the Annual Quao’s Day Victory Celebration, to suit the new wishes of the council. The “Annual Quao’s Day Victory Celebration” which has been well received from its inception in 2004, has received a patronage of international visitors eager to relate their connection with local Maroons.

Quao’s Day Victory Celebration 2006

Charles Town, Portland

Event History (cont’d)

This event was expanded in 2009 when the need to connect the ancestral linkages in the Diaspora in the US, Canada, Europe, the Caribbean, South America, and West Africa was first identified. Thus, the International Maroon Convention was born.

Nova Scotia

Event History (cont’d)

The first International Maroon Convention (2009) was a two day event of conferences and a festival. Presentations were made by invited guest speakers on the History of the Maroons and cultural practices, a tour showcasing a day in the life of a Maroon, and several musical and dramatic presentations.

International Maroon Convention 2009

Charles Town, Portland

Event History (cont’d)

The festival received a reasonable patronage of 200 persons with very little promotion, and received the support of some popular local figures.

Doniesha Prendergast, Bob Marley’s Granddaughter, talks with Colonel Sidney

Peddie next to Cudjoe’s monument

2010 Event Concept

The theme of the International Maroon Convention last year was The Abeng (The Calling). This year’s theme will embody that of the convention’s logo and will be entitled “Meet me in the circle”. The purpose is to unite the members of the Maroon community in the Diaspora in the US, Canada, Europe, the Caribbean, South America, and West Africa via the convention’s cultural activities.

2010 Event Concept (cont’d)

The 2nd Annual International Maroon Convention (2010) is scheduled to be a three day event from June 21st to 23rd.

It will involve showcasing the Maroon cultural heritage through guest speaker presentations, musical and dramatic pieces, and tours of the ancestral grounds.

Drumming PresentationsCharles Town Maroons

2010 Event Concept (cont’d)

Day 1: June 21st Conference Registration (8:00am – 10:00am)

Official Opening Ceremony (8:30am – 9:30am)

- Welcome & Introduction

- Abeng Presentation

- Presentations by Jamaican Maroon Colonels

- Presentations by Diaspora Colonels

- Meeting in the Circle (Symbolic union of

Diaspora

Colonels)

- Drumming Presentations

Coffee Break & Meet and Greet (9:30am – 10:00am)

- Chocolate Tea, Mint Tea, etc.

- Coffee

- Natural Juices & Water

Conference

- 2 presentations (Topics T.B.C.) (10:00am – 12noon)

- Lunch Break (12:00noon – 1:00pm)

- 3 presentations (Topics T.B.C.) (1:00pm – 5:00pm)

Festivities

- Tours (T.B.C.)

- Dance & Musical Presentations

- Art & Craft Demonstrations

- Booth Displays

- Food Vending Stalls

2010 Event Concept (cont’d)

Day 2: June 22nd Conference Registration (9:30am – 10:00am)

Conference - Coffee break (during registration)

- 2 presentations (Topics T.B.C.) (10:00am – 12noon)

- Lunch Break (12:00noon – 1:00pm)

- 2 presentations (Topics T.B.C.) (1:00pm – 3:00pm)

- Liquid break (3:00pm – 3:30pm)

- 2 presentations (Topics T.B.C.) (3:30pm – 5:00pm)

Festivities - Tours (T.B.C.) - Dance & Musical Presentations - Art & Craft Demonstrations - Booth Displays - Food Stalls

2010 Event Concept (cont’d)

Day 3: June 23rd Anniversary Celebration Commemorating the signing of the Maroon Peace Treaty

Opening Remarks

Abeng Presentation

Entrance of Colonels and other prominent members of local and international Maroon communities

Main Sponsors Address

Dramatic Presentation

Opening of Festival Village

- Guided Tours - Food Stalls - Young Warriors Race

- River Bathing - Drumming, Dancing Lessons - Amateur Competitions

- Booth Displays - Warrior Painting

Parade of Dancers & Musicians

Closing Remarks & Presentations

Event Marketing

Target Groups: • Local Maroon Communities (Moore Town, Charles Town,

Accompong, Scotts Hall)

• International Maroons & Affiliates (US, Canada, Europe, the Caribbean, South America, and West Africa)

• Residents of Surrey County (Portland, St. Andrew, St. Thomas, St. Mary)

• Academic Institutions (University of the West Indies etc)

• Tourist Tour Groups (Caribbean Vacations etc)

Event Marketing (cont’d)

Strategies: • Networking through Colonel’s of local & international

Maroon Communities

• Networking through Academic channels at target institutions

• Networking through travel agencies

• Networking through local public agencies with international reach

• Mass media advertising

Event Marketing (cont’d)

Activities:

Local Maroon Communities:Arm colonels with flyers for distributionConduct visitation activities in each communityNewspapers Ads– Sunday Gleaner, Sunday Observer

International Maroons & Affiliates:Arm colonels with flyers for distributionCyber Promotions – Flyer on website, Facebook, Emails,

Links on popular websites

Event Marketing (cont’d)

Activities:

Residents of Surrey County:Newspapers Ads– Sunday Gleaner, Sunday ObserverRadio Stations – Fame FM, RJR, Irie FMTelevision Stations – RE TV, TVJ & CVMWord of Mouth PromotionsBillboard Promotions

Academic InstitutionsOn campus flyer distributionOn campus poster distributionEngage faculty in awareness discussionsSpecial on campus presentations

Financial SummaryItems Costs

Event Launch $ 675,000.00

Ticket & Gate Management (Conference) $ 5,000.00

Transportation & Accommodation $ 1,960,000.00

Medical $ 210,000.00

Security $ 150,000.00

Technicals $ 907,930.00

Décor $ 605,800.00

Conferences $ 1,553,095.00

Festivities $ 140,000.00

Marketing & Promotions $ 1,738,875.00

Event Management $ 233,940.00

Venue Management $ 350,000.00

Sub Total $ 8,529,640.00

Tax $ 1,492,687.000

Contingency $ 1,492,687.000

Grand Total $ 11,515,014.00

Sponsorship Opportunities

Colonel Frank Lumsden of the Charles Town Maroons with Her Excellency Evadne Coye (Jamaican High Commissioner to Canada) and the Hon. Percy Paris (MLA for Nova Scotia)