jumpbunch/china vicky sunny helen christy. history 2010 started first international franchise 1997...

JumpBunch/China

Vicky Sunny Helen Christy

History

2010

Star

ted

first

in

tern

ation

al

franc

hise

1997

Jum

pBun

ch

was

foun

ded

2002

Star

ted

first

fra

nchi

se

Market Assessment

1. 19.8% of the population are children whose age ranges under 14 years old. 2. Parents like spending much money for their children. 3. Purchasing capacity is raising 4. Government's support

China

Future Outlook

1. Increasing population2. Obesity of new generation3. Busy life of parents

Competitors

1. Kindergarten Learning basic knowledge(English) Forming good habit Playing games Example: QiMing Bilingual Kindergarten

Competitors 2. After School courses Specialist skill Extra certifications Example: China Conservatory

Demographic • The largest population in the

world• 19.8% are people whose age

between 0 to14 years old

large potential consumers • a growing number of juvenile

have obesity problem• one child policy

Government

Beginning in 1979, the economic reforms“Free market policy” & “socialist market economy”Stable business environment

Physical infrastructureIn 2008, china have successful to achieve “3 access”

Public transportation make citizen’s life very convenient

In the urban area, limited space for people do exercise

EconomicFrom 1979 to 2007, the growth

of GDP at average annual rate of 9.6%

In 2001, China became a member of WTO. In 2004, China surpassed Japan, became the world No.3 trade economy country, behind USA and Germany.

Trade play a key role in China’ s economy development.

The improvement of consumer power & living standard

Culture

Young generation( born after 1970s or 1980s) &old generation

Old generation~ relative conservative and not very familiar with foreign culture

JumpBunch target products buyer——Young generation——open mind, easily to accept new things.

India

• Advantages: 1. The huge population------1.18 billion 2. Pay more attention to the health 3. The market blank• Disadvantages: 1. Low average income------ 66 dollars per

month 2. Low level of safety of the public transport. 3. The religions in India are complicated.

31%

64%

5%

Age Structure in India

0-14 years old15-64 years old65 years old and over

South Korea

• Advantages:1. The high level of average of income.2. High development in beauty industrial.3. The parents are drawing more attention to

develop their children’s ability.

17%

72%

11%

Age Structure in South Korea

0-14 years old15-64 years old65 years old and over

Disadvantages:

1. The market development is mature, so the competition is competitive.

2. Should invest a lot of money to the research due to the different life style.

Short-term assessment

• Change name.• Advertising method. • Use various marketing strategy to promote

their sales.• Enhance the opportunity that parents would

choose JumpBunch.

Long-term assessment

• Seek cooperation with Chinese government.

• Seek cooperate with kindergartens.

• Provide more courses related to specialties or in-school studies.

Conclusion

• In general, China is the suitable market that

JumpBunch can enter into.

• JumpBunch should cater to Chinese parents and

children’s requirement .

• JumpBunch should hold on its concept of bring

happiness and fitness to children all over the

world.