The Internicola Law Firm, P.C. is a specialized franchise and business law firm that represents entrepreneurs, franchisors and businesses throughout the nation. Our clients are innovative entrepreneurs who are intent on changing lives and growing their businesses.Entrepreneurs Kick Ass® - every day our nation is made better by the hard work, dedication and generosity of our nations entrepreneurs. Second only to our servicemen, servicewoman and first responders, entrepreneurs are heroes (politicians are not).

The Business and Franchise Law Report is a publication of The Internicola Law Firm, PC, all rights reserved. This publication is intended to educate the general public and is not intended to be legal advice nor create an attorney client relationship.

ABOUT THE INTERNICOLA LAW FIRM, P.C.

email cni@BusinessandFranchiseLaw.com | web www.BusinessandFranchiseLaw.com | tel 800.976.4904

YOUR WHY AND HOW: SUCCEEDING IN 2017

—continued on page 3

Charles N. InternicolaBrian A. Lincer

As we roll into 2017, we look forward to what is ahead for our

firm and, most important, our clients. Expanding and growing

brands, businesses and franchise systems is key and part of

every businesses growth strategy needs to be year end/new year

strategic planning.

SCALING UP

volume 5 | issue 1

From a strategic planning perspective, understanding your why,

the core values of your business and the mission is critical. So one

area that our team has been focusing on is our why.

Why does our Business Exist?

What Special Purpose Does our Business Serve?

What would the Market Miss if our Business No Longer Existed?

These are some powerful questions and if your business doesn’t

serve a special role to your customers, clients and employees,

then an evaluation of what your business does and how it does

it is in order. To be certain, this will always be a work in progress

(something we are working on) - may evolve and your customer

service and experience must continuously improved. It is critical

that you understand your businesses why.

So, what is our Why? Why Do We Exist? and What Would the

Market Miss if We Ceased To Exist? Since this newsletter is all

about sharing and accountability, here goes:

OUR WHY

To be part of the growth and success story of our clients, to help

More about DUMBO on page 2 (ecomaids... Not the Disney

character)

This past December our team completed our own strategic

planning meetings where our focus was on creating a framework

for achieving 1% improvement every day, implementing new

systems for client services and refining our client base to those

entrepreneurs, founders and leaders intent on building their

brand and business.

2 ENTREPRENEURS KICK ASS® Business and Franchise Law Report | Volume 5 Issue 1

ecomaids: OPENING OUR FIRST CORPORATE LOCATION

What started as an amazing journey a few years ago

continues for our firm and our ecomaids team. This

past year our team met to discuss the next steps in the

ecomaids brand and building a world class system.

Led by my partners Ilana Sable and Brian Lincer, one thing

became crystal clear - that we needed to put ourselves in the

same shoes as our current and future franchisees and that

now (2017) is the time to open our first corporate ecomaids

location. I am extremely proud to announce that as of this past

December our team has opened ecomaids of DUMBO located in

Brooklyn, NY (by the way “DUMBO” stands for Down Under the

Manhattan Bridge Overpass). Ilana will be managing the day-

to-day operations of our corporate location and our franchise

company.

Some of the Steps we Have Taken in Launching ecomaids of

DUMBO:

• Establishing a corporate location within a densely populated

market;

• Establishing our ecomaids facility exactly to the specifications

that we recommend for our franchisees;

• Leasing a branded vehicle for transporting cleaning

technicians;

• Conducting extensive SEO audits as we establish the digital

media supporting this corporate location;

• Operating the corporate location with a primary focus on staff

recruitment, training and customer satisfaction.

Setting up ecomaids of DUMBO office

New ecomaids.com website

NEW BUSINESS

Victoria Gracia (our Director of Franchisee Support at ecomaids)

and Melissa Blinkoff (our Director of Client Development at

our law firm) internally redesigned and re-launched the entire

ecomaids website (www.ecomaids.com), including our SEO and

development of our franchisee location pages.

We are proud that our internal team did such a great job and...

version 2.0 is just around the corner...

Most important of all, establishing our corporate ecomaids

location is an action that is consistent with our Why and our

core values. We are committed to our franchisees, the ecomaids

franchise system and, at the law firm, knowing to our core

exactly what our clients experience. Here’s to 2017 and some

great things...Also we look forward to sharing with you our

experiences (setbacks, successes and wins) as we grow ecomaids

into a home cleaning company that redefines an industry.

3

YOUR WHY AND HOW: SUCCEEDING IN 2017

www.BusinessandFranchiseLaw.com

—continued from page 1

our clients grow and, in the process, to be an extraordinary organization focused on client experience, results, team values and success.

WHAT SPECIAL PURPOSE DOES OUR FIRM SERVE?

We are uniquely qualified to help emerging brands succeed and grow. Like you, our team is building our brand and together we are

on a mission to ensure that entrepreneurship pays off and to help David outmaneuver and beat Goliath every time.

WHAT WOULD THE MARKET MISS?

An honest team that cares about their clients and has the passion and experience to help them succeed and grow.

To be sure, this is a work in progress and no better way to create some more accountability than to publish our why and if we fall short

to be accountable and called out on it. So, more importantly, what’s your WHY and how are you making your organization accountable for it?

OUR 2017 STRATEGIC GOALS (WHAT ARE YOURS?)

Learning from our 2016 setbacks, some of the steps that we have included the

following in our strategic plan for 2017:

1. Setting Clear 2017 Strategic Goals - We set real, measurable goals that we

will continuously monitor quarterly.

2. Sticking to a Budget - We implemented deeper budgeting discipline to

honor and respect the impact that cash flow has on every business and future

growth.

3. Team Education Seminars - We created a “question box” that will focus on topics that our team members want more education

on.

4. Clients who Share our Values - We will only on-board new clients who share our values and who are committed “brand and

business building”.

5. Improve 1% Daily - We will continuously implement action items to improve our client services 1% every day. We have put detail

into this plan and have set up quarterly goals and tasks.

6. Create an Unmatched Value - We will ensure that our real world ecomaids franchise and brand building experience, setbacks

and successes bleed into every service that we deliver and create an uncompromising and unmatched value to our clients.

For all of the entrepreneurs, clients, brands and friends who have trusted and relied on us in 2016 thank you!

4

CONNECT WITH US!

1000 South Avenue | Suite 104Staten Island, NY 10314

1.800.976.4904www.BusinessandFranchiseLaw.com

IN THIS ISSUE

SCALING UP

Your Why and How: Succeeding in 2017

PAGE 1

Along with 1851 Franchise, The Internicola Law Firm is hosting the second Franchise

Growth Mastermind meeting in Las Vegas, NV. It is a one-of-a-kind invitation

only event taking place before the International Franchise Association’s Annual

Convention.

If you are interested in learning more about the Franchise Growth Mastermind, fill

out an application at www.franchisormastermind.com or email Melissa at mb@

businessandfranchiselaw.com.

P.S. We will be exhibiting at the IFA Convention. Come stop by our booth from

January 30 - 31.

“The way to get started is to quit talking and begin

doing. ” “

—Walt Disney

FRANCHISE GROWTH MASTERMIND AT IFA CONVENTION

FRANCHISE GROWTH MASTERMIND

www.franchisormastermind.com

NEW BUSINESS

ecomaids: Opening Our First Corporate Location

PAGE 2

FRANCHISE GROWTH MASTERMIND

Join our event on Sunday, Jan. 29 or stop by booth #149

PAGE 4