journchat - podcamp presentation
Post on 16-Jan-2015
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#journchat LIVE By Deanna Ferrari
About me
• 2006 graduate of Slippery Rock University• Account executive at WordWrite
Communications• Board member of PRSA Pittsburgh
The PR / Journalist Relationship
• PR pros in the audience?• Journalists in the audience?• Some PR people have a bad rep• Print media shrinking / new forms of media• Good relationships build great stories• Social media a new way to interact with each
other (i.e. Twitter, HARO, etc.)
#journchat
• Monday nights 8-10 p.m.• Moderated by @journchat• Several questions followed by one “pitch”
The mission of #journchat has always been to improve the relationships between public relations professionals, journalists and bloggers. Together we’ve created a safe environment to explore each industry and ultimately how social media is influencing all of us.
#journchat comes to “life”
• Seven cities in North America:– Pittsburgh– Philadelphia– Chicago– Minneapolis– Detroit– Phoenix– Toronto
Promotion via social media• Leverage existing relationships to find partners and
location– Point Park University– Pittsburgh Business Times
• Utilize WordWrite’s e-mail database to get the word out via e-mail blast
• Reach out to current Pittsburgh “journchatters”• SEO-optimized press release• Facebook (WW fan page, pitched and secured Andrew
Stockey)• Twitter (the power of the RT, #journchat hashtag)
Key items to publicize
• Local media in attendance (WTAE, Post-Gazette, Business Times)
• First-ever #journchat LIVE• Enhance PR / Journo / Blogger relationship• Take the conversation online to one place --
face-to-face • Discuss relevant / timely topics
Post-event
• SEO-optimized press release including who attended and how many
• Twitter (link to release, talk to people that were in attendance)
• Facebook (add photos, link to release)• Continue discussion with those in
attendance and on weekly #journchat sessions
Lessons learned• Promote further in advance • Encourage more journalists to attend including more outreach to
bloggers and freelancers • In promotional materials, give a better explanation of what event
will entail • Think of questions ahead of time and give to participants
beforehand so they come prepared to discuss the topics • Have the session earlier in the evening • Possibly rename the event, but still tie Twitter in and live-stream it • Possibly have small groups instead of one big group (depends on
how many people register) • Make the event Pittsburgh-focused but still timely trends
Questions? Additional comments?
Twitter: @dferrari / @wordwritepr
Online: deannaferrari.com / wordwritepr.com
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