podcamp pittsburgh presentation

The MediumThe Message

The MessengerLifecasting In The Social Media World

Tom Guarriello, Ph.D.TrueTalk Consulting, Inc.

[email protected]://www.truetalkblog.com

http://twitter.com/tomguarriellohttp://www.youtube.com/user/tlg847

http://www.vloggerheads.com/profile/TomGuarriello

Monday, October 12, 2009

social media


social mediahistory


social mediahistory

why? - meaning


social mediahistory

why? - meaninghow? - media


social mediahistory


what? - message


social mediahistory


what? - messagewho? - me


2004 2006

2006 2006


social media:how did we get here?


“We become what we behold. We shape our tools

and thereafter our tools shape us.”


social mediahistory


wabac machine


wabac machine32,000 years of

social media history in six minutes


30,000 BCE


6,200 BCE


6,000 BCE


3,500 BCE


2,000 BCE


~0-1800 CE


1825


1861


1861150 years of real time

long distance communication


1876


1890


“They get ready to kiss, begin to kiss, and kiss and kiss and kiss in a way that brings down the house every time.”


1920KDKA


1920KDKA “broadcasting”


1950


1959


1963


1965


Arpanet:1969


Arpanet:1969

(First virus: 1980)


1981


1981

300 bps modem


CompuServe &

AOL1982


The Well:1985

(Whole Earth ʻLectronic Link)Stewart Brand & Larry Brilliant


(big bang)1995


1998


2000


2003


2004


2005


2006


2009


“lifecasting”2009


lifecasting


ancient needs

modern technologies


ancient needs

modern technologies

meet


social mediawhy? - meaning


why?what do you and your “audience”

want from social media?


physiological

safety

belonging

self-esteem

self-actualization

Abraham Maslow hierarchy of needs


physiological

safety

belonging

self-esteem

self-actualization

Abraham Maslow hierarchy of needs

“social needs”


David McClelland human motivation:

mix of needs

affiliationachievement power


belonging(affiliation)

self-esteem(power)

self-actualization

(achievement)

Maslow McClelland


motives shapeperceptions,

thoughts, emotions,

values,behavior.


our motives guide oursocial media choices...

and how we behave within them.


affiliation/belonging


self-actualization/ achievement


power


why?mix of needs


social mediahow? - media


what mediaare you using?


could you play Beethovenʼs

fifth symphony on a whistle?


of course, but itʼs a lotbetter to use the

Pittsburgh SymphonyOrchestra!


of course, but itʼs a lotbetter to use the

Pittsburgh SymphonyOrchestra!

LOL!


every medium hassomething it is

“best at”


text: information


images:


images:

still or moving


images: experience

still or moving


audio: intimacy


how?mix of media


social mediawhat? - message


“With telephone and TV it is not so much the message as the sender that is ʻsent.ʼ”


“With telephone and TV it is not so much the message as the sender that is ʻsent.ʼ”

if alive today, I think McLuhan would

say the same thing about “social media”


social media:the message is

“me”


what kind of “sender” succeeds in

social media?


what kind of “sender” succeeds in

social media?

?Monday, October 12, 2009

likeable


likeable

“more likeable”has predicted every presidential election

winnersince 1960


likeable


likeable

“someone like me”

positivenon-

judgmentalopen

securevulnerable

other-focused

friendly

real


engaging


engaginginteresting

informative

approachable


surprising


emotional


emotionalauthentic

passionate

distinctive


efficient


efficient

(twitterize)

succinct


storyteller


storyteller“sticky”

repeatable

timeless

meaningful


persuasive


persuasivecredible

influentialtrusted


likeable

engaging

emotionalefficient

what?mix of

qualities


Vin Scully


“I want them to know I’m sitting next to

them in the ballpark, talking.”


social mediawho? - me


so...after a long, hard day of

producing all this different content,

in all these

different media...who are you?


“Who are you?” said the Caterpillar.


“Who are you?” said the Caterpillar.

“I - I hardly know, sir, just at present - at least I know who I was when I got up this morning,

but I think I must have changed several times

since then.”


Whoever I am, I thank you, PodCampPittsburgh!


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