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Post on 21-May-2020
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OBJECTIVE:ü Help Jaybird own running in 2016 while selling the X2
headphone and engaging RK challenge users
RUNKEEPER SOLUTION:ü Targeted challenge inviting users to complete 6 activities
between March 7 and 25, 2016 for $20 off a pair of Jaybird X2 headphones and 1 free month of RK Go
ü Integrated e-commerce campaign including a homepage takeover, and brand placement within the RK store menu bar
RESULTS:ü 112.6K opt-in with a 2.3% conversion rate!ü According to survey data, aided awareness increased 25%
and likelihood to buy increased 10%
Solutions – Custom challenge campaign – Jaybird
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