OBJECTIVE:ü Help Jaybird own running in 2016 while selling the X2

headphone and engaging RK challenge users

RUNKEEPER SOLUTION:ü Targeted challenge inviting users to complete 6 activities

between March 7 and 25, 2016 for $20 off a pair of Jaybird X2 headphones and 1 free month of RK Go

ü Integrated e-commerce campaign including a homepage takeover, and brand placement within the RK store menu bar

RESULTS:ü 112.6K opt-in with a 2.3% conversion rate!ü According to survey data, aided awareness increased 25%

and likelihood to buy increased 10%

Solutions – Custom challenge campaign – Jaybird