Jaybird Brand Presentation June 2015 Private & Confidential

POWER YOUR PASSION

JAYBIRD IS AN AUTHENTIC SPORTS BRAND OFFERING INNOVATIVE DESIGNS THAT INSPIRE AN ACTIVE LIFE. WE ENHANCE THE ACTIVE EXPERIENCE AND EMPOWER PEOPLE TO IMPROVE THEIR LIVES.

We are premium, focused, passionate, fearless, and have a strong affinity with our customers. Jaybird has redefined the sports Bluetooth headphone category with a strategic mix of lifestyle brand, innovation and design for use.

THE JAYBIRD POINTOF DIFFERENCE

BRAND PARTNERSUSA Triathlon, Lifetime Fitness, Ragnar,Rock’n’Roll Marathons.

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Beats

Bose

JaybirdSennheiser

Sony

Monster

LG

SkullCandy

Plantronics

JBL

TOP 10 PREMIUM HEADPHONE BRANDS

Source: NPD, US Retail Data, 2014. Headphones ASP $90+, by revenue share. Top three brands by unit share are also Beats, Bose & Jaybird.

MARKET SHARE, BLUETOOTH EARPHONES OVER $90

Source: NPD, US Retail Data, 2014, by revenue share.

Jaybird 22%

Beats 53%

LG 11%

Plantronics 5%

Other 9%

2011 2012 2013 2014 2015

Source: NPD, US Retail Data

BLUETOOTH HEADPHONEMARKET GROWTH (REVENUE)

3% of the stereo headphone market

22%of the stereo headphone market

OUR BRANDAMBASSADORS

CURTIS KEENEPRO MOUNTAIN BIKE RACER

RONNIE PRICENBA PLAYER: LA LAKERS

LAUREN FLESHMANPRO TRACK & FIELD

JESSE THOMASPRO TRIATHLETE

BRANDON JOHNSONPRO TRAINER

KATHLEEN TESORIFITNESS ATHLETE/IFBB FIGURE PRO

CAROLINEGLEICHPRO SKIER

NICK RIMANDOPRO MLS/REAL SALT LAKE GOAL KEEPER

US MEN’S NATIONAL TEAM

FOREST SHEARERPRO SPLITBOARDER

KERRI WALSH JENNINGSPRO BEACH VOLLEYBALLERTHREE-TIME OLYMPIC GOLD MEDALIST

THEGO-GETTER

THECOMMUTER

THEPROGRESSIVE

THECORE

THEEXPLORER

THECOMMITTED

THEELITE

WHO ARE OUR CUSTOMERS?

SCALE INFLUENCER

Everyday is a mile-a-minute rush to get more done and get more out of it. I use the newest and the latest because I don’t want to miss a second.

EASY TO USE

COMPATIBLE

PEER APPROVED

COMPACT

RELIABLE

LASTING POWER

PREMIUM

DISCREET

RELEVANT

VERSATILE

DURABLE

ALL-DAY WEAR

DURABLE

ELEMENT-PROOF

FLAWLESS FIT

PRECISION

FLAWLESS FIT

RESPONSIVE

PREMIUM

EFFORTLESS

FLAWLESS FIT

Forever on the go, we are the metro marathoners. Hurry up and wait, hurry up and wait. Everything I need has to be with me and working at all times.

Craft, style, details all matter. Creativity and innovation are my currency. I seek the newest and the best and put them to work wherever life takes me.

I make time for what matters most. Sports, my team, a blast at the gym — they all keep me centered. I have to be ready in the moment to make it happen.

Being full-tilt outdoors is my life-blood. When I step out of the door there’s no going backso I only bring what I need and it better live up to the challenge.

I’m on a mission to elevate my game in every possible way.Everything I bring with me has a purpose—They’re tools to help me zero in and get more out of my experience.

I live in the zone. I keep my performance in tune by staying focused on what matters in the moment. Energy, Impact, Relaxation, each has its place.

SOCIAL ENGAGEMENT

FACEBOOK 86K LIKES1 Million Impressions

TWITTER 41K FOLLOWERS500,000 Impressions

INSTAGRAM 9K FOLLOWERS150,000 Impressions

YOUTUBE 5.2K SUBSCRIBERS1.5 Million Views

PINTEREST 1K FOLLOWERS57,000 Average Views

CUSTOMER EXPERIENCE

EVENT ACTIVATION

The consumer’s passionate affinity to our brand and products are enhanced and solidified through their interaction with our Customer Experience and Support teams. Zealously supporting our products has been a fundamental pillar of our growth strategy as we curate customers for life. A significant brand differentiator has been our

Lifetime Warranty Against Sweat. This unique promise affords our consumers the critical confidence that competitors lack in the consumer-electronics-for-sport market.

OUR COMMITMENT TO FANATICAL SUPPORT IS WOVEN INTO OUR PRODUCT DEVELOPMENT STRATEGY AS WE RECOGNIZE UNMET CONSUMER NEEDS AND SOLVE GLARING PAIN-POINTS.

As we enter the budding wearables market with our first activity/recovery tracker, the necessity of our support philosophy is exponentially multiplied with a more complex product offering and elevated consumer expectations. We’ve not only developed a water-proof and life-proof product in Reign Band, but we’re supporting it in a revolutionary new way. Our Reign Pro team of Exercise Physiologists offers elevated support for every aspect of Reign Band, including in-depth Heart Rate Variability (HRV) analysis through Go-Zone. A Reign Band user can schedule a free appointment with a Certified Reign Pro through Customer Experience and learn how Reign can make a positive impact in their lives.

Positioning Jaybird organically in the trenches where the, “rubber hits the road” at sporting events has validated our legitimacy as an authentic competitive active lifestyle brand. We’re active people making products that enhance our own active experiences – this can either be an unsupported tagline, or a core principle that our consumers can trust. In these settings our consumers are able to interact with us and with our products on a one-to-one basis in a real-world active environment outside of the traditional retail space.

These pivotal interactions will continue to serve us well as we grow, allowing us to maintain that authentic core identity and brand differentiation with our fans who become promoters and influencers in their own circles.

Authentically engaging with our audience through social channels has proven very effective in communicating our brand story and introducing Jaybird to the world. Social vehicles allow us to tap into the elation the consumer experiences when they interact with our products and connect the dots back to our brand. Our social sphere will drastically broaden as we expand our brand awareness.

RETAIL STRATEGYWE’RE ABLE TO ACTIVATE AND MAXIMIZE CHANNELS THROUGH COMPELLING POINT-OF-SALE DISPLAYS, MERCHANDISING, RETAIL STAFF TRAINING, PRODUCT SEEDING AND EMPLOYEE PURCHASE PROGRAMS.

The assisted sale has been critical to the success of our retail strategy with sales associates embracing our products and becoming brand evangelists within their respective channels. These programs will be enhanced as we add doors and maximize existing channels.

POINT-OF-SALE DISPLAYS

2 FOOT INLINE DISPLAY 4 FOOT END-CAP

REIGN BAND 1Advanced Activity/Recovery tracker. Launch Q3.

BLUEBUDS XOur best product ever, has made Jaybird the third top premium headphone brand in the USA.

FREEDOM SPRINTContinued the success of Freedom, and added Apple as a retail partner, who were skeptical we could succeed at $129 and were very impressed with the sell through before BlueBuds X began cannibalizing it's sales.

FREEDOMLaunched with BestBuy as a single SKU without a marketing program. It outsold every other brand including Motorola, Sony, Jabra, etc. who all invested in significant marketing programs with multiple peg presence. BestBuy was so impressed with the brand and product offering it recommended a strategic partnership and now owns 5% warrants in Jaybird.

SPORTSBANDFirst to market with colorful on-ear Bluetooth headphones that changed the landscape with many imitators from the US and international markets.

JB200Launched Jaybird as successful business and gained market traction with strong reviews and consistent sell through for two years.

X3HR REIGNBAND 2

REIGNWATCH

TRUEX3

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2011

2012

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2015

2016TRUEHR

CONSUMER INSIGHT INNOVATIONOften companies approach innovation and product development

from a bulleted feature-set platform, simply checking boxes of

perceived feature/benefits dictated by competitors. Consumer

insight drives our innovation. We’re active people creating products

that we want. Our consumers resonate with this level of deep

understanding of their unmet needs and a commitment to solving

their unique pain-points.

WIRELESS AUDIO

Introducing

– Wireless Music + Calls

– Lifetime Warranty Against Sweat

– 4.5 Hour Battery HD

– Great Sound with Warm Bass

– Patented for Secure Fit

- Offical Training Headphones for USA Triatholon

PREMIUM WIRELESS MUSIC & CALLS

FREEDOM SPRINT

Introducing

– Wireless Music + Calls

– Lifetime Warranty Against Sweat

– 8 Hour Battery HD

– Shift Premium Bluetooth Audio

– Singal Plus For Skip Free Music Outdoors

– X-Fit Over/Under Ear Fit Options

- Jenna Voice Promts for easy use

- Offical Training Headphones for USA Triatholon

THE PERFECTION OF WIRELESSSOUND

ChallengeBluetooth headphones suffer from poor audio performance

compared to their wired counterparts. This has stunted growth

in the category and eroded consumer confidence.

Innovation We developed our own codec for decoding the audio with an

enhanced bit rate. The result is crystal clear Bluetooth audio

which rivals leading wired headphones. We call it, ShiftTM

Premium Bluetooth Audio. BlueBuds X leads the wireless sport

category with the best reviews for audio performance.

SHIFTTM BLUETOOTH AUDIO

AUDIOQUALITY

ChallengeBluetooth headphones are unwieldy, cumbersome, clunky and

unfashionable. Until they’re sized right and designed right they

will never garner mass appeal and adoption.

Innovation A new circuit board layout that wraps back on itself into a small

form factor with a matching sized battery in the corresponding

ear. This design is now the benchmark for imitation. BlueBuds

X are still the smallest and most fashionable sport wireless

headphones in the market.

FASHION,FORM &FUNCTION

ChallengeThe battery life of smaller sport Bluetooth headphones are

typically around 4 hours resulting in an average charge of

1-3 hours with daily use. This obstacle ensured wireless

headphones were never the go-to audio product of choice.

Innovation While making the smallest-in-class Bluetooth headphones we

also designed and tuned the product to operate using less

power resulting in category-leading 8 hours of play time. Now

you can listen all day, or enjoy a full week of workout sessions.

For the first time you now have the confidence to reach for

your buds knowing they have the charge you need. We call this

Battery HDTM.

PLAY TIME BATTERY HDTM

ChallengeThis is the Achilles Heal of Bluetooth headphones. When outdoors or

in large open areas, Bluetooth headphones drop the signal when your

body gets between the music device and the headphone antenna. The

weak Bluetooth signal needs areas to bounce off of, making usage

outdoors unacceptable.

Innovation BlueBuds X features what we call SignalPlusTM, an innovative product

architecture and antenna design that eliminates cross-body signal

interference and dropout. It’s a significant breakthrough and meaningful

benefit for active people who become Jaybird brand evangelists once

they experience zero-signal-loss for themselves. Aside from Plantronics,

Jaybird is still the only brand with this level of dedication to signal

performance. All other Bluetooth earbuds including Beats succumb to

signal dropout when outdoors with cross-body interference.

SIGNALQUALITY

SIGNALPLUSTM

ChallengeA common complaint from Bluetooth users is cord-

snag (when the cord — which lays on the back of your

neck — snags on sweaty skin and pulls the earbud

from your ear when you turn your head).

InnovationWe designed the earphone housing allowing the user

to wear the product under-ear, or over-ear with

reduced cord length through a cord management

clip system. Over-ear lifts the cord off the neck

and provides the most liberating sports music

experience. This has been a huge hit with runners

as they acknowledge our unique innovation around

consumer insight. The under-ear wearing style

offers users a non-sports looking product for a more

traditional everyday use-case.

WEAR OPTIONS

X-FITTM

ChallengeBluetooth headphones have traditionally not featured a secure-enough-fit

required for sports.

InnovationWe licensed a secure-fit ear-fin design critical for our consumer base. This

has been imitated and become common place.

SPORT USESECURE-FITTM

FITNESS WEARABLES

Introducing

Introducing Reign by Jaybird, an advanced Heart Rate Variability Activity/Recovery Tracker for an active life. Reign knows how ready your body is to be active, knows how much sleep you need tonight, and automatically displays your day by activity and sport.

– 5+ Day Battery

– Activity, Sleep, Go-Zone

– Tracks Walking, Running, Biking,

Swimming & Sport

– Heart Rate Variability

– Waterproof and Stain-Proof

– Syncs with iPhone and Android devices

ADVANCED ACTIVITY/RECOVERY TRACKER

ChallengeActivity trackers lack stickiness in the market

because they don’t give enough resolution or color to

represent your day. Over time you get underwhelmed

by how vanilla and meaningless the feedback is.

InnovationAutomatic activity type detection facilitates a

seamless user experience undeterred by complex

interactions. Your entire day is now presented on

a dial giving you a snapshot of how you spent your

time. (Patents pending)

Activity type detection is starting to become more

commonplace however the way in which it’s presented

is most often not executed in a useful way.

ACTIVITY

ChallengeActivity trackers simply report on last nights sleep which is not

very useful or actionable.

InnovationReign knows how much sleep you need tonight to be at your best

tomorrow, and gives you a unique recommendation for tonights

sleep (patents pending). This is unique to Jaybird.

SLEEP

ChallengeActive people represent about 30% of the target 15-60 age

demographic. Active people understand the need for recovery.

Activity trackers don’t consider user fatigue or recovery levels,

nor to they have the ability to offer such relevant feedback.

InnovationOur hardware and software solution, backed by acquired proven

sports science measures user fatigue/recovery levels. Now you

know how ready your body is to be active each day. Even when

you feel lethargic, most often your body wants to be active and

you feel wonderful after you get moving — we often just need

to be given a credible reason to justify the effort to try. Your

Go-Score gives you a nudge when you would have otherwise

remained inactive.

It’s highly rewarding to use Reign and be more active more often

as a result (patents pending). Reign is the only activity tracker

with a simple user experience addressing recovery. When

marketed effectively this will be a powerful tool to differentiate

Reign for active people and those who need a nudge to get active.

GO-ZONE

ChallengeActivity trackers do not convey a premium look and are not perceived

as a relevant fashion accessory.

InnovationUsing contemporary minimalist design and premium brushed metal

parts, Reign becomes a fashion icon that stands apart from others

(patents pending). No other activity tracker (excluding smart

watches) have this kind of appeal.

FASHION

ChallengeNothing on the market can help a consumer train for a sports

event by managing their fatigue and recovery levels to position

them in a peak performance zone for the day of the event.

InnovationUsing the science of Heart Rate Variability (HRV) we’ve developed

a platform to recommend daily activity based on a Go-Score to

move the user through high, moderate and low training loads

and position them in peak performance for the day of the event

(patents pending). This is unique to Jaybird.

TRAIN FOR AN EVENT

ChallengePeople who train often can fatigue themselves deeply enough and

not recover strong enough to see optimum fitness results. They go

through life without experiencing their very best self, even though

it’s within them.

InnovationBoost guides the user through deeper cycles of fatigue and recovery

to ratchet up their fitness like never before (patents pending). This

is unique to Jaybird.

BOOST