iss corporate communication and social media strategy

ISS India, Corporate Office.

Corporate Communications

&

Social Media

Road Map for ISS India

Corporate

Communications

Road Map for

ISS India

5 Things you would do in your first 100 Days in your

Corporate Communication Role……(Your Vision for ISS)

1. Audit all communication channels

2. Streamline and Structure all communication channels

3. Interact with all the stakeholders and try to get a good understanding

of the organisation values, character, mission and people opinion

4. Understand the Resource and Media planning current structure and

future requirement

Suggestions

Suggestions for

Improvements in ISS Website

: www.issworld.com

Suggestions for ISS India’s

presence in Social Media i.e.

Twitter, LinkedIn and

Facebook

5 Suggestions

5 Suggestions : - ISS Website

SEO optimization

Website Structure Change and URL consistency

Content – tonality and region specific

Vision, Mission and Sitemap of the page is missing

Re-design the contact page

5 Suggestions : - Social Media (Customer and Employee centric)

Facebook – Important announcement and interactions with people

Twitter – Needs better headlines to entice people to click

Youtube – Need more amazing country specific videos, seed it on other social properties

Blog – Frequent updation for serious interaction and content

Most relevant keywords basis Google and FB Ads to increase traffic on website

Home Page

Home Page

Basic SEO is

missing

ISS India Contact Page

Contact Page

shabby.

No option to

send a message

Email address

too low on page

RSS Page

RSS Examples

Data

How to create a strong

Social Media Brand

for ISS?

(Actions & Ideas)

5 Actions & 5 Ideas

5 Ideas (What you would like to do in future)

#Life@ISS pictures/text by employees on fb/tw

ISS top management and employees to write articles for Linkedin / Blogpost on weekly basis for the page to have an authority

ISS story through blog post and rss feeds

Shift focus from ISS to the potential customer and employees

Make central repository of all reports, videos, images and make them searchable on website and other social channels

5 Actions (What you would do immediately)

Social Media property buttons on top right hand side corner of every page

Make Social more interesting with infographics, articles and real life pics

Start #tag campaigns on twitter and facebook

Collect ideas/stories for newsletter seeding

Video inventory seeding and creating a story line

Thank You!