is your wellness program a twinkie? · 5/9/2011  · creating business opportunities… barriers to...

Is Your Wellness Program A Twinkie?

Presented by: Brian Passon, MS, CWWPC, NSCA-CPT

Is your Wellness Program A Twinkie…

Quick, fun, delicious, instant gratification…

Little long-term benefits…

Are you offering “empty” programs?

What is Worksite Wellness?

Organized efforts by an employer/organization to enhance the health of employees and their families

An artful science Outcomes are only part of defining

success A process of changing cultures Health accountability

Recent Research…

15%…less healthcare costs for wellness participants vs. non-participants over a 4-year period (American Journal of Health Promotion, March/April 2011)

Low-cost, environmental interventions yield positive health outcomes for employers (Journal of Occupational & Environmental Medicine, March 2011)

5% - 10%Average health care cost increases for

past 7 years for a small business with

a comprehensive wellness program (American Journal of Health Promotion, February 2011)

9.9%Annual healthcare cost increases over a 6 year period for employees who became obese compared to healthy weight employees (Journal of Occupational & Environmental Medicine, January 2011)

2.3%Decrease in cost for those lowering obesity risk

Research Based…

Wellness Programs are Tested, Tried & True◦ potential to enhance all employee programs and/or

business metrics

◦ research based

◦ academic endeavor

Research Based◦ Journal of Occupational & Environmental Medicine

◦ American Journal of Health Promotion

◦ Journal of Health & Productivity

◦ Health & Productivity Management

Health Economics

Healthcare Costs

Productivity

$

$$$$

Health Economics

Healthcare Costs

Productivity

$

$$$$

What employers want…

High Value at Low Cost Big Impact for Little Effort Measureable Results in Negligible Time

Periods Personal Behavior Change devoid of

Productivity Intrusions Healthy Workplaces without Culture

Modifications

What employers say…

ROI

Incentive

Participation

More Productivity

Less Health Costs

ROIVOI

IncentivesAccountability

ParticipationEngagement

Higher ProductivityHigher Profits

Less Healthcare CostsLess *#$%&!

Healthcare Costs

What employers really mean…

Creating Business Opportunities…

Barriers to wellness – 2011 Willis Survey

◦ 45% - insufficient time/staff

◦ 43% - budget constraints

◦ 72% - no formal strategy to improve engagement Of those with a strategy, 64% believe wellness to be

important to overall employee engagement

◦ 53% of employers indicated they had a wellness program Of those, 57% describe their program as "basic"

A Culture of Health – 2010 Buck Consultants Survey

◦ 33% of employers report having it

◦ 81% plan to pursue it in the future

Creating Business Opportunities…

Employee Views (OptumHealth Survey)

◦ 73% view health & wellness programs as important benefits that encourage them to stay longer with an employer

◦ 87% believe it appropriate for employers to encourage healthy behaviors at work

Wellness Tool Kit Includes:Why your business benefits with a wellness program

Support for your Wellness Champion

Health Screening resources

Healthy Meeting Guidelines

Recommend best practices

Suggested program incentives

Sample forms

Much more!

Research suggests that for every $1 invested in health promotion, your company can save between $3 to $5 in health and safety costs, such as medical, absenteeism and workplace accidents.

Marketing to Avoid…

“Companies with wellness programs yield 20% more productivity per employee.”

National Business Group on Health, Watson Wyatt “Stay at Work” Survey

Marketing to Avoid…

Value ≠ Products

Be aware of current research Be a “Total” business advocate Discuss VOI more than ROI Assist clients in seeing what you see

◦ The BIG Picture… Develop a Long-Term Strategy

◦ Vision, Mission, Goals

Assist with Linkage Points◦ Wellness, DM, EAP, Health Plan, etc…

Value Add vs. Added Value

Wellness Program

Health & Productivity Management

Wellness

Program

Risk

Management

Wellness

Program

Health &

Productivity

Management

Seeing the BIG Picture…

Risk

Management

Wellness

Program

Health &

Productivity

Management

Maintaining A

Profitable

Business

Make a Decision…

1. Make wellness a part of your core business strategy

2. Align with a wellness consultant and/or vendors

3. Continue business as usual…

What Can You Bring To Clients…

Inspire Wellness Leadership & Support Define Value and Prepare for Success

◦ Set specific goals

Align Health with the Organizations Future Consistently Educate Raise Awareness Assist w/ Implementation

◦ Communication

Find Linkage Points Vendor Selection

Wellness as a Business Strategy…

1. Define Your Value

2. See the BIG Picture

3. Develop Resources

4. Stay Current

5. Seek Outside Perspective

6. Be an Advocate

Questions?

Contact Information:bpasson@CFandH.com