is your wellness program a twinkie? · 5/9/2011 · creating business opportunities… barriers to...
TRANSCRIPT
Is Your Wellness Program A Twinkie?
Presented by: Brian Passon, MS, CWWPC, NSCA-CPT
Is your Wellness Program A Twinkie…
Quick, fun, delicious, instant gratification…
Little long-term benefits…
Are you offering “empty” programs?
What is Worksite Wellness?
Organized efforts by an employer/organization to enhance the health of employees and their families
An artful science Outcomes are only part of defining
success A process of changing cultures Health accountability
Recent Research…
15%…less healthcare costs for wellness participants vs. non-participants over a 4-year period (American Journal of Health Promotion, March/April 2011)
Low-cost, environmental interventions yield positive health outcomes for employers (Journal of Occupational & Environmental Medicine, March 2011)
5% - 10%Average health care cost increases for
past 7 years for a small business with
a comprehensive wellness program (American Journal of Health Promotion, February 2011)
9.9%Annual healthcare cost increases over a 6 year period for employees who became obese compared to healthy weight employees (Journal of Occupational & Environmental Medicine, January 2011)
2.3%Decrease in cost for those lowering obesity risk
Research Based…
Wellness Programs are Tested, Tried & True◦ potential to enhance all employee programs and/or
business metrics
◦ research based
◦ academic endeavor
Research Based◦ Journal of Occupational & Environmental Medicine
◦ American Journal of Health Promotion
◦ Journal of Health & Productivity
◦ Health & Productivity Management
Health Economics
Healthcare Costs
Productivity
$
$$$$
Health Economics
Healthcare Costs
Productivity
$
$$$$
What employers want…
High Value at Low Cost Big Impact for Little Effort Measureable Results in Negligible Time
Periods Personal Behavior Change devoid of
Productivity Intrusions Healthy Workplaces without Culture
Modifications
What employers say…
ROI
Incentive
Participation
More Productivity
Less Health Costs
ROIVOI
IncentivesAccountability
ParticipationEngagement
Higher ProductivityHigher Profits
Less Healthcare CostsLess *#$%&!
Healthcare Costs
What employers really mean…
Creating Business Opportunities…
Barriers to wellness – 2011 Willis Survey
◦ 45% - insufficient time/staff
◦ 43% - budget constraints
◦ 72% - no formal strategy to improve engagement Of those with a strategy, 64% believe wellness to be
important to overall employee engagement
◦ 53% of employers indicated they had a wellness program Of those, 57% describe their program as "basic"
A Culture of Health – 2010 Buck Consultants Survey
◦ 33% of employers report having it
◦ 81% plan to pursue it in the future
Creating Business Opportunities…
Employee Views (OptumHealth Survey)
◦ 73% view health & wellness programs as important benefits that encourage them to stay longer with an employer
◦ 87% believe it appropriate for employers to encourage healthy behaviors at work
Wellness Tool Kit Includes:Why your business benefits with a wellness program
Support for your Wellness Champion
Health Screening resources
Healthy Meeting Guidelines
Recommend best practices
Suggested program incentives
Sample forms
Much more!
Research suggests that for every $1 invested in health promotion, your company can save between $3 to $5 in health and safety costs, such as medical, absenteeism and workplace accidents.
Marketing to Avoid…
“Companies with wellness programs yield 20% more productivity per employee.”
National Business Group on Health, Watson Wyatt “Stay at Work” Survey
Marketing to Avoid…
Value ≠ Products
Be aware of current research Be a “Total” business advocate Discuss VOI more than ROI Assist clients in seeing what you see
◦ The BIG Picture… Develop a Long-Term Strategy
◦ Vision, Mission, Goals
Assist with Linkage Points◦ Wellness, DM, EAP, Health Plan, etc…
Value Add vs. Added Value
Wellness Program
Health & Productivity Management
Wellness
Program
Risk
Management
Wellness
Program
Health &
Productivity
Management
Seeing the BIG Picture…
Risk
Management
Wellness
Program
Health &
Productivity
Management
Maintaining A
Profitable
Business
Make a Decision…
1. Make wellness a part of your core business strategy
2. Align with a wellness consultant and/or vendors
3. Continue business as usual…
What Can You Bring To Clients…
Inspire Wellness Leadership & Support Define Value and Prepare for Success
◦ Set specific goals
Align Health with the Organizations Future Consistently Educate Raise Awareness Assist w/ Implementation
◦ Communication
Find Linkage Points Vendor Selection
Wellness as a Business Strategy…
1. Define Your Value
2. See the BIG Picture
3. Develop Resources
4. Stay Current
5. Seek Outside Perspective
6. Be an Advocate
