irfw case study
Post on 11-Nov-2014
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Case Study for a Resort Fashion Week
Objective
To create a buzz on online platforms about the four day long event.
Facebook Twitter Youtube
Facebook Ads
Suggested Idea
Official Facebook, Twitter, Pinterest & YouTube Channels were created for engagement.
Various contests & campaigns were held to reach out to the Target Audience.
Active Updates on FB
Facebook Ads
Total Impressions: 6,444,845
Total Number of Clicks: 49, 306
Twitter Followers
India News Pria Kataria Puri High On Heels Neha Asthana Miss Malini Leryn Franco Fashiom Central
Paris Hilton Aarti Vijay Gupta Pooja Misrra Nicole Huber Nishka Lulla DJ Miss Kelly Marie
YouTube Videos
Microsite
3 Months
22000+ Fans
400+ Followers
2 Campaigns
9 Days Long Twitter Contest (Just Before the event)
Synopsis
Total Number of Creative: 96
Total Number of Videos: 8
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