Case Study for a Resort Fashion Week

Objective

To create a buzz on online platforms about the four day long event.

Facebook Twitter Youtube

Facebook Ads

Suggested Idea

Official Facebook, Twitter, Pinterest & YouTube Channels were created for engagement.

Various contests & campaigns were held to reach out to the Target Audience.

Active Updates on FB

Facebook Ads

Total Impressions: 6,444,845

Total Number of Clicks: 49, 306

Twitter Followers

India News Pria Kataria Puri High On Heels Neha Asthana Miss Malini Leryn Franco Fashiom Central

Paris Hilton Aarti Vijay Gupta Pooja Misrra Nicole Huber Nishka Lulla DJ Miss Kelly Marie

YouTube Videos

Microsite

3 Months

22000+ Fans

400+ Followers

2 Campaigns

9 Days Long Twitter Contest (Just Before the event)

Synopsis

Total Number of Creative: 96

Total Number of Videos: 8