internet marketing seo ppc centerstateceo
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© 2011 Site-Seeker, Inc. www.site-seeker.com
SEO and PPC CenterState CEO
Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @BrianBluff brianbluff@site-seeker.com 315.732.9281, 11
© 2011 Site-Seeker, Inc. www.site-seeker.com
You
r We
bsit
e
Your website is a machine….
Vertical Websites
Social Media Drive
Convert
Measure and improve
© 2011 Site-Seeker, Inc. www.site-seeker.com
You
r We
bsit
e
Vertical Websites
Social Media
0.75%
75
10,000
More Money
0.75%
94
12,500 25%
25%
1.0%
125
12,500
0.25%
67%
© 2011 Site-Seeker, Inc. www.site-seeker.com
Google is the King
© 2011 Site-Seeker, Inc. www.site-seeker.com
Add Syracuse NY search term – Address Internet Marketing, SEO, PPC and Local Search
© 2011 Site-Seeker, Inc. www.site-seeker.com
SEO: What does it take to rank (organically)?
Relevance • Title tag • Keywords and
description • H tags • Content • Alt tags
© 2011 Site-Seeker, Inc. www.site-seeker.com
SEO: What does it take to rank (organically)?
Credibility • PageRank • Incoming links are
votes of confidence
• Links from related pages or sites
• Related anchor text
© 2011 Site-Seeker, Inc. www.site-seeker.com
SEO: What does it take to rank (organically)?
Credibility • Social Signals (Author /
Human/Social Authority) • Twitter – authoritative people
lend their authority to pages they tweet
• ReTweets are the new links • Facebook ? • LinkedIn ?
© 2011 Site-Seeker, Inc. www.site-seeker.com
© 2011 Site-Seeker, Inc. www.site-seeker.com
KW KW
KW KW KW
Ad Ad
Ad Ad
Ad
Filter Hi KW
Relevance
Filter Hi Ad CTR
Filter Lo Site Bounce
Filter Hi Goal Conv.
KW
Ad
Search Engine Website
Pay Per Click Management Process
Client
Research
© 2011 Site-Seeker, Inc. www.site-seeker.com
KW KW
KW KW KW
Ad Ad
Ad Ad
Ad
Filter Hi KW
Relevance
Filter Hi Ad CTR
Filter Lo Site Bounce
Filter Hi Goal Conv.
KW
Ad
Search Engine Website
Quality Score Lower Cost Per Click
Higher position
$ $ $ $ $
Pay Per Click Management Process
Client
Research
© 2011 Site-Seeker, Inc. www.site-seeker.com
• What keywords are you targeting? • How much traffic are you getting now? • What is a successful visit? • How many successful visits does my site receive per
month now? • Where is my traffic coming from now? • What is my site’s/important page’s bounce rate?
Before you start establish a baseline & benchmarks
© 2011 Site-Seeker, Inc. www.site-seeker.com
Thank You!
Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @brianbluff brianbluff@site-seeker.com 315.732.9281, 11
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