integrating video into your communications strategy

Integrating Video Into Your Communications Strategy

Aaron Bramley

@AaronMSB • @NPFilm

www.lightscamerahelp.org

Why Video?

• The Internets!

Why Video?

• The Internets!

Why Video?

• The Internets!

• Storytelling (it ain't just for campfires)

Why Video?

• The Internets!

• Storytelling (it ain't just for campfires)

• It's desired and expected

What is Storytelling?

What is Storytelling?

• The end all, be all.

What is Storytelling?

• The end all, be all.

• The way we relate to one another.

What is Storytelling?

• The end all, be all.

• The way we relate to one another.

• Power to drive emotion.

What is Storytelling?

• The end all, be all.

• The way we relate to one another.

• Power to drive emotion.

• Emotion leads to action......if you've done it right.

You can now make the viewer a part of the story.

Considerations before shooting

• What's the story?

Considerations before shooting

• What's the story?

• Who's telling the story?

Considerations before shooting

• What's the story?

• Who's telling the story?

• What's the goal?

Considerations before shooting

• What's the story?

• Who's telling the story?

• What's the goal?

• There are three stories.

Finding Free

• Creative Commons

Finding Free

• Creative Commons

• http://ccmixter.org • http://www.jamendo.com

• http://www.mobygratis.com/

• http://www.archive.org

Video Equipment

• Flip vs. Kodak

• Prosumer Cameras

• DSLR

• Smartphones

Setting up your shotThe Rule of Thirds

Setting up your shotShot Types

Lighting

• Nature is your frenemy

Lighting

• Nature is your frenemy

• Use what you have

Lighting

• Nature is your frenemy

• Use what you have

• Renting lights

Lighting

• Nature is your frenemy

• Use what you have

• Renting lights

• Buying lights

• SOUND

Sound

• This might surprise you

Sound

• This might surprise you

• Environmental factors

Sound

• This might surprise you

• Environmental factors

• Built-in vs. Shotgun vs. Lavalier

• If Kodak Zi8 then Sony ECM-DS70P

Editing

• Mac vs. PC

Editing

• Mac vs. PC

• Web-based Editing

Editing

• Mac vs. PC

• Web-based Editing

• Professional Software

Editing

• Mac vs. PC

• Web-based Editing

• Professional Software

• Take a class

Editing

• Mac vs. PC

• Web-based Editing

• Professional Software

• Take a class

• Resources galorewww.lightscamerahelp.org/resources