integrating social media

Presented by Ginger Wilcox

twitter: @gingerwfacebook.com/smminstitute

integrating social media

Definition:

social media are primarily internet and

mobile based tools for sharing and discussing

information among humans

social

dating

Trust

Hey baby, you know you

want to date me

#1 reason consumers hire their real estate agent...

Trust

show homes

write offers

negotiate

tweet & blog too

????openhome

s

listingappts

an integrated business plan detailing out your marketing

& prospectingboth online & offline

•goals (financial & personal)

•target market (geographic, demographic, etc)

•tools used (online & offline)

•action plan

business plan

keep what’s working

use social media tools to enhance your offline presence

(not replace it)

hub

Twitte

r

Linke

dIn

Facebook

Flickr/

YouTube

Events & Open Houses

Zillow/

Trulia

Print

Marketing

Email

Newslette

r

Onlin

e

Ad

vertisin

g

Blo

g

Com

ments

Twitter

Linke

dIn

Facebook

YouTube

Flickr

Trulia

Voices

Print Marketing

Email

Newslette

r

Zillow Blog Comments

•foundation of your web presence

•use it to

•demonstrate expertise

•build community

•capture & convert clients

Your hub

hub

hub

who you are

where you are

what you do

what you are like

what you know

hub

Twitte

r

Linke

dIn

Facebook

Flickr/

YouTube

Events & Open Houses

Zillow/

Trulia

Print

Marketing

Email

Newslette

r

Onlin

e

Ad

vertisin

g

Blo

g

Com

ments

flowtown screenshot

putting it into a plan

Action plan:1.Set up social profiles2.Find friends!3.Add to my email4.Add to my business card5.Post a recommendation on LinkedIn6.Post a review on blog

thank you!

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twitter.com/gingerwfacebook.com/smminstitute