integrating social media into traditional marketing
DESCRIPTION
My presentation slides from PodCampAZ 2008.TRANSCRIPT
- 1. Integrating Social Media into Traditional Marketing Shailesh Ghimire SocialMediaWiz.com
2. Sa.e.les = Shailesh
- AzMortgage Guru.Com
- AgentGenius.Com
- Active Rain
- Social Media Wiz
- AIRMarketing.Com/Blog
3. Traditional Marketing
- Deliver a targeted message to a segmented audience to achieve maximum conversion
- One dimensional
- One way communication
- Shouting vs. dialogue
4. New Media Marketing
- Social
- Interactive
- Dialogue
- Conversational
- Personal
- Authentic
- Transparent
- Engaging
5. It's reached a tipping point
- 60% of Americans interact with companies on a social media website
- One in four interact more than once per week
- 93% of Americans believe a company should have a presence in social media
- 85 % believe a company should also interact with its consumers via social media.
- Boston consultant firm Cone, Boston Globe, September 25, 2008
6. What they want from you
- Companies should use social networks to solve my problems (43%).
- Companies should solicit feedback on their products and services (41%).
- Companies should develop new ways for consumers to interact with their brand (37%).
- Companies should market to consumers (25%).
7. What this means.
- Youll need to have a social media presence
- Develop and execute an effective strategy
- Ideally, social meida will be integrated within your overall marketing
8. Marketing 9. Pre-requisites to success
- Exceptional product/service
- Transparency
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- Willing to be open
- Accessiblity
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- Respond to every social interaction in a timely fashion
10. The Three Keys to Success
- Passion
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- About your company and industry
- Passion
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- From your customers
- Passion
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- About the new medium
11. Integration Starting Point: Where are your customers? Three Possible areas for integration Engagement:Remember what social means) 12. Where are your customers
- Discover:
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- Where are they on social networks
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- What are they doing
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- Observing, spreading, commenting, creating, enhancing
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- Information seekers vs. Engagement seekers
- Using:
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- Online surveys
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- Social Footprint (using eMail database)
13. Areas for Integration
- CRM
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- Use tags, categories with analytics to drive CRM
- Direct Mail (eMail too)
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- pURLs
- Newsletters
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- Blogs into eNewsletters
14. Remember What "Social" Means
- Avenue for connections
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- Post teaser links, articles, videos to drive traffic to your web-hub (blog or website)
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- Need to network and develop meaningful connections
- Don't be like an Amway salesman at a neighborhood party
15. Conclusion Dont ditch traditional marketing in favor of social media Instead figure out ways to integrate the two 16. Questions? Shailesh Ghimire [email_address] SocialMediaWiz.com Twitter.com/Shailesh