integrating traditional & digital marketing for maximum impact presentation
DESCRIPTION
Online or offline? Traditional or digital? Email or direct mail? This is a hot marketing debate that's been going on since the internet and email were in their infancy many years ago. Whether it's email, direct mail, social media, television, radio, telemarketing, online video, websites, SEO or whatever, many experts have and will continue to argue about why you should choose them and their medium over all the others. But the reality is... you don't have to choose one or the other! By combining BOTH ONLINE & OFFLINE marketing channels, you will get better results and a higher ROI than using either one by itself. Join me (Aaron Corson) for a webinar and discussion about how to Integrate Traditional and Digital Marketing for Maximum Impact. In this webinar you will: * See powerful examples of marketing campaigns that have successfully integrated online and offline. * Learn best practices to connect ALL of your traditional marketing efforts with digital ones. * Hear critical statistics that support the integration of the old and new mediums. * Discover why measurability and flexibility are keys to successful integrated campaigns. * Gain valuable advice you can implement immediately after the seminar is over. * Discuss your thoughts and hear other's thoughts on what they think the most effective mediums are.TRANSCRIPT
Integrating Traditional & Digital Marketing For Maximum Impact
Aaron CorsonVP MarketPath
Blah blah blah. Blah blah blah blah? Blah! blah blah blah. Blah blah blah. Blah blah blah blah?
Integrating Traditional & Digital Marketing For Maximum Impact
Let’s just get the plug over with…
Integrating Traditional & Digital Marketing For Maximum Impact
Offline
Old-school
Direct Mail
Sales
Advertising
TV
Radio
Brochure
Online
New-school
Social Media
SEO & PPC
Video
Podcast
Website
Traditional VS Digital
• Marketers reported an average improvement of close to 50% for personalized multichannel campaigns over traditional campaigns.
• 62% of online campaigns are seeing an increase in return on investment when combined with offline marketing such as direct mail.
Integrating Traditional & Digital Marketing For Maximum Impact
The reality is…
• Strong call-to action and relevant offer.
• Clear visual connection between channels.
• Drive prospects to respond online.
• Measure activity using campaign specific landing pages.
A few keys for successful integration
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Landing Pages
TV
Direct Mail
Podcasts
Social Media
Radio
Content
Search
Landing Pages
A landing page, sometimes known as a lead capture page, is the webpage that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.
Integrating Traditional & Digital Marketing For Maximum Impact
Squeeze Page - www.YourWebsite.com/offer
General URL - www.CampaignURL.com
Customized URL - www.CampaignURL.com/Facebook
Personalized URL – JohnSmith.CampaignURL.com
Types of Landing Pages
Integrating Traditional & Digital Marketing For Maximum Impact
ONE campaign, MANY landing pages
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
6 Reason’s Why Your Website Homepage is NOT a Landing Page
1. No CLEAR call-to-action2. No visual connection3. No easy data collection4. Can’t measure traffic source5. Conversion rate will be MUCH lower6. It can’t be customized or personalized
Print Advertising
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Television
Integrating Traditional & Digital Marketing For Maximum Impact
www.shamwow.com/tv1364
Billboards
Integrating Traditional & Digital Marketing For Maximum Impact
Direct Mail… a few more stats• 78% of ONLINE consumers have provided a
company with mailing address information to receive direct mail messages.
• 75% of 25 to 34-year-olds have made a purchase resulting from direct mail.
• 62% of 18 to 24-year-olds are also most likely to be influenced by direct mail.
• 42% of direct mail recipients prefer to respond online.
• 25% of direct mail recipients will only respond online.
Integrating Traditional & Digital Marketing For Maximum Impact
Direct Mail that includes Personalized URLs usually sees a boost in response rate of 3 to 5 TIMES!
Integrating Traditional & Digital Marketing For Maximum Impact
Personalized URL
Integrating Traditional & Digital Marketing For Maximum Impact
Welcome PageSurvey Page
Update Profile PageThank You Page
Integrating Traditional & Digital Marketing For Maximum Impact
Emerging Technologies
Integrating Traditional & Digital Marketing For Maximum Impact
QR Codes
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Augmented Reality
Integrating Traditional & Digital Marketing For Maximum Impact
Integrating Traditional & Digital Marketing For Maximum Impact
Let’s wrap it up…
Integrating Traditional & Digital Marketing For Maximum Impact
• Use offers to drive prospect to respond online
• Use landing pages to measure the effectiveness your campaign and ideally each channel you use.
• Maintain a visual connection to create an experience that’s consistent across channels.
Integrating Traditional & Digital Marketing For Maximum Impact
Questions?
Contact [email protected]
www.MarketPathOnline.comwww.Twitter.com/MarketPathAC
www.LinkedIn.com/in/AaronCorsonwww.Facebook.com/Aaron.Corson
314-485-9778
Integrating Traditional & Digital Marketing For Maximum Impact