integrating social media
TRANSCRIPT
Presented by Ginger Wilcox
twitter: @gingerwfacebook.com/smminstitute
integrating social media
Definition:
social media are primarily internet and
mobile based tools for sharing and discussing
information among humans
social
dating
Trust
Hey baby, you know you
want to date me
#1 reason consumers hire their real estate agent...
Trust
show homes
write offers
negotiate
tweet & blog too
????openhome
s
listingappts
an integrated business plan detailing out your marketing
& prospectingboth online & offline
•goals (financial & personal)
•target market (geographic, demographic, etc)
•tools used (online & offline)
•action plan
business plan
keep what’s working
use social media tools to enhance your offline presence
(not replace it)
hub
Twitte
r
Linke
dIn
Flickr/
YouTube
Events & Open Houses
Zillow/
Trulia
Marketing
Newslette
r
Onlin
e
Ad
vertisin
g
Blo
g
Com
ments
Linke
dIn
YouTube
Flickr
Trulia
Voices
Print Marketing
Newslette
r
Zillow Blog Comments
•foundation of your web presence
•use it to
•demonstrate expertise
•build community
•capture & convert clients
Your hub
hub
hub
who you are
where you are
what you do
what you are like
what you know
hub
Twitte
r
Linke
dIn
Flickr/
YouTube
Events & Open Houses
Zillow/
Trulia
Marketing
Newslette
r
Onlin
e
Ad
vertisin
g
Blo
g
Com
ments
flowtown screenshot
putting it into a plan
Action plan:1.Set up social profiles2.Find friends!3.Add to my email4.Add to my business card5.Post a recommendation on LinkedIn6.Post a review on blog
thank you!
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