innovation and consumer transparency project

Innovation TitleInnovation & Consumer Transparency

The Transparent 10

“Every champion was once a

contender that refused to give up.”

-RockyBalboa

Agenda

• Thriving in the consumer market

– Marketing

– IBX Wires

– Incentives

– Blue Beacons

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Marketing

• Utilization of pre-existing outlets

– Local Events

– Local Advertising

– Independence Express

• Innovative Outlets

– Social Media

– QR Codes/Stickers

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QR + NFC Sample

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IBX Wire

• Target Audience

• Two Pronged Plan

– Before Appointments

• Pre-authorization

– After Appointments

• Direct Links

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Incentives

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• Reviews

– Internal Employee Reviews

• Associate Advantages

• CaféWell

– Member Incentives

• CaféWell

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• Bluetooth Beacon Technology

• Applicable Uses

– Increased Consumer Engagement

– Advertising the Brand & App

• Limited Cost

“Blue Beacons”

“Blue Beacon” Possibilities

• Automatic Check-In

• Wireless Pay, Insurance Card/Info

– “Wearable” Health Data/Statistics

• “Personal Touch” Patient Notes

• Patient Chart Pop-up

• Patient Visit Statistics

• Notification / invite for review of care

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Summary

• Significance

– Higher Member Engagement

– Advancing Consumer Education

• Cost Efficiency

• Transparency of Quality of Care

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With Special Thanks to the Following:

Allen Gonczol

Brian Lobely

Chris Colombo

Christa Menichini

Christine Seewagen

Doug Chaet

Eileen Hughes

Elissa Marsicano

Gregory Barnowsky

John Clayton

Kathy Albanese

Kendal Wilkins

Kenneth Russo

Lytanja Beulah-Jones

Maryann Phillip

Maureen Whitman

Michael McGilloway

Nicole Gold

Paula Sunshine

Raffaella Bucco

Renee Rhem

Rick Lauro

Robert Jarrett

Ryan Grusemeyer

Stephanie Wallington

Susan Larkin

… and all of our managers!

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