innovation and consumer transparency project
TRANSCRIPT
Innovation TitleInnovation & Consumer Transparency
The Transparent 10
“Every champion was once a
contender that refused to give up.”
-RockyBalboa
Agenda
• Thriving in the consumer market
– Marketing
– IBX Wires
– Incentives
– Blue Beacons
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Marketing
• Utilization of pre-existing outlets
– Local Events
– Local Advertising
– Independence Express
• Innovative Outlets
– Social Media
– QR Codes/Stickers
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QR + NFC Sample
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IBX Wire
• Target Audience
• Two Pronged Plan
– Before Appointments
• Pre-authorization
– After Appointments
• Direct Links
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Incentives
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• Reviews
– Internal Employee Reviews
• Associate Advantages
• CaféWell
– Member Incentives
• CaféWell
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• Bluetooth Beacon Technology
• Applicable Uses
– Increased Consumer Engagement
– Advertising the Brand & App
• Limited Cost
“Blue Beacons”
“Blue Beacon” Possibilities
• Automatic Check-In
• Wireless Pay, Insurance Card/Info
– “Wearable” Health Data/Statistics
• “Personal Touch” Patient Notes
• Patient Chart Pop-up
• Patient Visit Statistics
• Notification / invite for review of care
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Summary
• Significance
– Higher Member Engagement
– Advancing Consumer Education
• Cost Efficiency
• Transparency of Quality of Care
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With Special Thanks to the Following:
Allen Gonczol
Brian Lobely
Chris Colombo
Christa Menichini
Christine Seewagen
Doug Chaet
Eileen Hughes
Elissa Marsicano
Gregory Barnowsky
John Clayton
Kathy Albanese
Kendal Wilkins
Kenneth Russo
Lytanja Beulah-Jones
Maryann Phillip
Maureen Whitman
Michael McGilloway
Nicole Gold
Paula Sunshine
Raffaella Bucco
Renee Rhem
Rick Lauro
Robert Jarrett
Ryan Grusemeyer
Stephanie Wallington
Susan Larkin
… and all of our managers!
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