indiana university statewide it 2014 conference - facilitating student connections and engagement...

IU Statewide IT 2014

Tools and Resources to Facilitate Student Connections

and Engagement

Study how disruptive innovations transform organizations.

Jay Steele a.k.a. Poppie

Office of Strategic Communications and Marketing - OEM

jaysteel@indiana.edu

Hello!

Agenda

1. IU Bloomington Facebook Network

2. WeAreIU.com

3. Favorite Social Media Tools

4. Q&A

IU BloomingtonFacebook Network

facebook.indiana.edu

ONE

Over 70% use mobile app(shown on right)

Activity since Jan. 2013

13,200+ students joined120,000+ new Facebook friendships18,600+ posts38,500+ comments4,400+ questions2,600+ private messages (launched 7/14)890+ photo posts

Key Features

Announcements

Keyword Alerts

Custom Profiles

Announcements

Keyword Alerts

Custom ProfilesCover PhotoProfile PhotoDisplay NameTitleEmailPhoneSocial Media AccountsAbout Me

Interested?

Be a moderator

Send out an announcement

Monitor keywords

Email me – jaysteel@indiana.edu

WeAreIU.com

TWO

Student stories targeted to prospective students to help them understand what makes IU unique.

Activity since Feb. 2012

•268 Student Authors

•1,577 stories

•380,000+ Visits

•790,000+ Pageviews

•1:52 Avg. Visit Duration

Visitor Demographics63% New Visitors38% Mobile7% Tablet35% Google Search21% Facebook13% Twitter

Trends – Y/Y+140% Total Visits+281% Mobile+214% Tablet+158% Search

Create an account foryour department.

Moderate and publish stories.

Curate them on one page.

Capture stories.

Curate them on one page.

Get social.

12,000 shares = 2,400,000 reach

Favorite Social Media Tools

THREE

Bufferapp.comSchedule updates. Choose channels.Analyze. Repeat.

Reach 125,000

Paper.li

Curate. Auto-publish. Distribute.

Paper.li

Add value. Grow your audience.

Q&A

FOUR

“How can we help YOU

be more awesome?”

THANK YOU!