indiana university statewide it 2014 conference - facilitating student connections and engagement...
DESCRIPTION
Updated presentation demonstrating how WeAreIU.com and the IU Facebook network continue to be integrated into various marketing strategies to facilitate student connections and engagement. Included more details and examples of how current IU staff are appropriating these assets. Shared practical examples of how we are using bufferapp.com and paper.li to connect with and grow our Facebook fans and Twitter followers, as well as reach over 100,000 people via social media on a regular basis.TRANSCRIPT
IU Statewide IT 2014
Tools and Resources to Facilitate Student Connections
and Engagement
Study how disruptive innovations transform organizations.
Jay Steele a.k.a. Poppie
Office of Strategic Communications and Marketing - OEM
Hello!
Agenda
1. IU Bloomington Facebook Network
2. WeAreIU.com
3. Favorite Social Media Tools
4. Q&A
Over 70% use mobile app(shown on right)
Activity since Jan. 2013
13,200+ students joined120,000+ new Facebook friendships18,600+ posts38,500+ comments4,400+ questions2,600+ private messages (launched 7/14)890+ photo posts
Key Features
Announcements
Keyword Alerts
Custom Profiles
Announcements
Keyword Alerts
Custom ProfilesCover PhotoProfile PhotoDisplay NameTitleEmailPhoneSocial Media AccountsAbout Me
WeAreIU.com
TWO
Student stories targeted to prospective students to help them understand what makes IU unique.
Activity since Feb. 2012
•268 Student Authors
•1,577 stories
•380,000+ Visits
•790,000+ Pageviews
•1:52 Avg. Visit Duration
Visitor Demographics63% New Visitors38% Mobile7% Tablet35% Google Search21% Facebook13% Twitter
Trends – Y/Y+140% Total Visits+281% Mobile+214% Tablet+158% Search
Create an account foryour department.
Moderate and publish stories.
Curate them on one page.
Capture stories.
Curate them on one page.
Get social.
12,000 shares = 2,400,000 reach
Favorite Social Media Tools
THREE
Bufferapp.comSchedule updates. Choose channels.Analyze. Repeat.
Reach 125,000
Paper.li
Curate. Auto-publish. Distribute.
Paper.li
Add value. Grow your audience.
Q&A
FOUR
“How can we help YOU
be more awesome?”
THANK YOU!