inbound marketing for the corporate housing industry marketing for corporate housing lead generation...

Inbound Marketing for CORPORATE HOUSINGLead generation for the Corporate Housing Industry using the Inbound Marketing Methodology.

PRESENTED BY: MICHAEL REYNOLDS

Michael ReynoldsAbout Michael: •President / CEO of SpinWeb •Cellist •Sushi connoisseur •Tennis player •Marketing/tech nerd •www.spinweb.net •@michaelreynolds

Corporate HousingIndustry Challenges: •Teaching people about the advantages

over hotels or other options •Educating the business community •Keeping facilities booked •Reaching the right people •Engaging in new markets and

industries

DelegateIs it more efficient for someone else to deal with it? If so, delegate it, CC yourself, and place a copy in your “Waiting For” folder.

Standard Tactics

Inbound Marketing

Inbound Marketing

Inbound Marketing

Process: •Attract the right people to your website •Subscribe those people to your brand •Convert those people into leads •Turn those leads into sales •Scale, repeat, and grow the system

Attract the Right People

www.MakeMyPersona.com

Attract the Right People

Attract the Right People

SEO + Social Media = Increased Web Traffic

Attract the Right People

Attract the Right People

Keyword Tools: HubSpot, Moz, SEMRush

Attract the Right People

Add Topics Over Time to “Layer” SEO

Attract the Right People

Attract the Right People

Amplify Your Content

Subscribe Visitors

Subscribe Visitors

Convert Leads

Use Social Re-targeting to Convert Leads

Convert Leads

Analyze Your CRM for the Right Prospects

Convert Leads

Inbound Marketing Tools

Track Results

Inbound Marketing

Process: •Attract the right people to your website •Subscribe those people to your brand •Convert those people into leads •Turn those leads into sales •Scale, repeat, and grow the system

spinweb.net/radio

Inbound Marketing for CORPORATE HOUSINGLead generation for the Corporate Housing Industry using the Inbound Marketing Methodology.

PRESENTED BY: MICHAEL REYNOLDS