inbound actually: a marketing love story with lisa toner hubspot

Inbound. Actually

A Marketing Story

Lisa Toner.@lisatoner13ltoner@hubspot.com #InboundActually

Marketing is a lot like Marriage

Marketing is a lot like marriage

Attraction

TrustAttraction

TrustAttraction

Respect

TrustAttraction

Respect Communication

“To really win in the modern age, you must

solve for humans.” - Dharmesh Shah, Co-Founder of

HubSpot

To really win in the modern age, we must solve for humans.

@dharmesh

“”

@Tweet this

86%skip TV

ads

91%unsubscri

be

44%direct mail

is never opened

200m

on DO NOT CALL list

How do you create marketing people love?

BUILD MARKETING ASSETS.

Blog & eBooks Tools Photos Videos & Podcasts Presentations

65% of European consumers do research online before purchasing.

Source: Consumer Barometer

Blog

EBook

Blog

TrustAttraction

Respect Communication

TrustAttraction

Respect Communication

“Every new blog post is an opportunity to ATTRACT your potential customers.”

@Tweet this

HubSpot Blog Traffic

@dianaurban

79%generate revenue

from blogging

57%increasein webtraffic

55%increase in

Twitterfollowers

Stats Show Blogging Works

TrustAttraction

Respect Communication

@dianaurban

“Create content that makes life easier for your audience.”

@dianaurban

20,000 views, 450 new contacts, 5 customers

TrustAttraction

Respect Communication

@dianaurban

@dianaurban

How can you provide context on your website?

“To provide interest context, use relevant CTAs on each of your website pages and blog posts.”

TrustAttraction

Respect Communication

@dianaurban

“To really win in the modern age, you must

solve for humans.” - Dharmesh Shah, Co-Founder of

HubSpot

Personalised emails will improve CTR by 14%.

@lisatoner13

“”

@Tweet this

TrustAttraction

Respect Communication

Questions? Tweet me @lisatoner13

Email me ltoner@hubspot.comLinkedIn ie.linkedin.com/lisatoner