hubspot media partner program [inbound 2014]

Download HUBSPOT MEDIA PARTNER PROGRAM [INBOUND 2014]

Post on 13-Jun-2015

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Do you ever wish the trade journals in your client’s industry knew the value of inbound marketing? Or that local news sites would run meaningful campaigns that combined inbound best practices and native advertising instead of just banner ads and pop ups? You would have a reliable traffic source. Lead quality would go up. Clients would be happier, faster. Attend this session to witness the launch of HubSpot’s Media Partner program. Melanie Collins, Sales Director for HubSpot’s Media Partner Program, and Peter Caputa, VP Sales at HubSpot, will explain how HubSpot’s Media Partners use inbound how HubSpot Agency Partners can leverage these pre-existing relationships with Media Partners to drive client results faster.

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  • 1. HubSpotMediaPartner ProgramPeterCaputaVPofPartnerSalesMelanieCollinsSalesManagerMediaProgram

2. AGENDA l1 Media Buying for Inbound Agencies2 Changing Face of Media Companies3 Our Personas4 Why Media Companies HubSpot5 The Inbound Media Methodology6 HubSpots Match Making Program7 Q&A 3. Media Buying for Inbound1 Agencies 4. First ReasonInboundsBarriertoEntryReason#1 5. Second ReasonMassiveMissedOpportunitySource:GartnerUSDigitalMarkeIngSpending,2013Survey 6. MEDIA PARTNERS!TRAFFICLEADSSALES 7. CAMPAIGNS & PROJECTSCLIENT RETAINERS 8. Changing Face of Media2 Companies 9. Whats happening in the media industry?1 Declining time spent2 Fragmentation of consumption3 Big competition4 Advertisers = Smart 10. 3 Our Personas 11. Publishing Paul Media Mike Magazine,Newspaper-CEO,Publisher RevenuefromaudienceandadverIsers Tosucceed:MustbeabeTermarketerthanhiscompeItors IntheleadgeneraIongame Radio,TV-MarketManager,DOS Headofaclusterofsalespeople GeneratesrevenuefromadverIsersonly DesperateforsoluIonstogetrepsmoreleadsandmorerevenuefromadverIsers 12. 4 Why they HubSpot 13. The Inbound Media5 Methodology 14. Making Real Connections: Audience & AdvertisersTRAFFICLEADSSALES 15. Before: 100,000dailywebsitevisitors 15,000impressionsperadbuy BuybanneradsonCPM CTR0.1%A)er: 100,000dailyvisitors,return4x/day 5,000needtobuyacarinthenext6months Plantospendbetween$25k-$45k Andtheylivein20minutedrivingdistance 16. 21On-airpromosDisplayadsTextmessagesLandingpageFormsContactsDatabaseSocialMediaEmailandLeadNurturing10,000landingpagevisits5,000leads1,100leadsreadytobuy1-6mo.9Carssold,$29,700ASP1,000leadsreadytobuy1-6mo.5Poolssold,$35,000ASP$440,000inaTributablesalesIedbacktothiscampaign 17. SponsoredarIcleeNewsleTerDigitalDisplayCTALandingpageFormsContactsDatabaseSocialInboxEmailandWorkflowsOffer1:ebookOffer2:WebinarOffer3:DemoRequest1050Downloadedtheebook(46.9%CR)400Openedemail:45%open110Claimedpurchasepromocode 18. 6 Media Match Making Program 19. SteveDiogo,DigitalMediaDirectorDentalGroup,AdvanstarCommunicaIonsRickKranz,Founder&PresidentOverGoStudio 20. SponsoredarIcleeNewsleTerCTA,Landingpage,FormsContactsDatabaseSocialInboxEmailandWorkflowsOffer1:DownloadebookOffer2:Couponoffer466Landingpagevisits159Downloadedtheebook27couponrequestsfordesignworkBeforeHubSpot:CPL$678A)erHubSpotCPL$17.29 21. Campaign Take-Aways1 All about conversions2 Use same technology3 Speak same language4 Niche media company, bonus!5 Will never buy old way againPhotocredit:blog.zogdigital.com 22. MediaPartnerDirectoryhTp://bit.ly/1pdoD5kMelanieCollinsmcollins@hubspot.com857-829-5895@melaniecollins1 23. 7 Questions?MelanieCollinsmcollins@hubspot.com857-829-5895@melaniecollins1