im2.0 most effective mobile app customized service

Post on 05-Dec-2014

664 Views

Category:

Business

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

 

TRANSCRIPT

1

Most effective Mobile App Customization Group

• xxx

• xxx

im 2.0 : What we do ?

2

• Mobile Game

• Commercial• customized• development

Social Media

• xxx

• xxx

im 2.0 What we do ?— Mobile Game

• Fighting of Sango• Sango Millionaire

3

• xxx

• xxx

Fighting of Sango : The most popular domestic game

4

#Ranked Top 1 after online 18 hours #>2million downloads , Best iOS APP Game 2010 ( Netease )#Intel looking for named cooperation

#1 Free App ( AppStore China )

#1 Paid App ( AppStore China )

#1 Top sales ( More than 10 countries )

>100 million downloads

• xxx

• xxx

Strength witness——Fighting of Sango

55

Iphone Free ver.Dec.25th

2010

Iphone Paid ver.Apr.8th 2011

Ipad Paid ver.

Jun. 30th 2011

Android ver.

Oct.25th 2011

● Ranked#1 After online 18 hours in free AppStore

● >5,000,000 downloads

● Rating 4.5 star

●Best iOS game 2010 ( Netease )

● $3.99 时达到收费总榜第六, $0.99 时24 小时跃居收费总榜第一● 超过 3 万次下载

● 对android 市场的积极探索● 与社会化资源整合营销● 预计突破400 万次总下载

● Ranked#1 After online 36 hours in paid AppStore

●>350,000 downloads

●AppStore home page featured game

●Mobile Game Star 2011 ( EnfoNet Award )

● $3.99 Ranked #6 after $0.99 Ranked#1 after 24hours in Paid AppStore

● >30,000 downloads

● Active exploration on Android market

●Integrated social resources marketing

●>3,100,000downloads

• xxx

• xxx

im 2.0 What we do ?— Mobile Game

• Fighting of Sango• Sango Millionaire

6

• xxx

• xxx

Sango Millionaire : Strongest team making strongest game

7

Sango Millionaire is originate from Monopoly board game which can be played by people of all ages, including the old, as well as the young. This game continues the background and characters of Fighting of Sango . And added a lot of comedy and elements. It is a excellent game for gamers!

• xxx

• xxx

Strength witness——Sango Millionaire

8

8

Jan.9th 2012 Jan.31th 2012 May. 2012

Free&Paid ver. Online

● After online 3 days ranked Top 1 in free AppStore ( China)● within 20days>1000000 downloads

●AppStore>10000 favorable reviews

● Rating 4.5 star

Update

●>2000000downloads

●AppStore>10000 favorable reviews

● Rating 4.5 star

Continuous updating……

• xxx

• xxx

im 2.0 What we do ?—Commercial Customized Development

9

• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

• xxx

• xxx

Adidas : Running

10

LBS engagement: Find the adidas sports stars near you and run to them to get unique incentives and “tools”

Users can also run to their friends to “grab” their tools

Collect all the tool around the city to free the new adidas Clima Cool running shoe in a central location, and win big prizes

Suddenly, running is great fun!

Ready To RUNReady To FUN

COOL HUNTER - adidas SoLoMo mobile app LBS game

• xxx

• xxx

Adidas : Running

11

• Mobile App allows users to collect virtual tools nearby to “free” adidas Clima Cool shoes trapped in ice (virtual & in retail), users can also “snatch” tools from nearby users

• Users get to keep “freed” Clima Cool shoes

• >100k downloads, >80k participants

• User APP activities shared on major social media (>100k feeds in 2 weeks, reach >10MM)

• Campaign Ongoing…

• xxx

• xxx

im 2.0 What we do ?—Commercial Customized Development

12

• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

• xxx

• xxx

CA! :美味逗动你

13

• xxx

• xxx

CA! :美味逗动你

14

Better user experience! Waving mobile only without screen touching to play the game Instant Mobile Social Game playing video will be uploaded to Tencent microblog instantly

• xxx

• xxx

im 2.0 What we do ?—Commercial Customized Development

15

• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

• xxx

• xxx

Deeper Brand Engagement: Budweiser

16

Mobile interaction @ all touch points

BANNER

PUB

EVENT

VIDEO

• xxx

• xxx

Budweiser Porsche Carrera Cup Activation:Integrating The Mobile & Online Experience

17

• xxx

• xxx

im 2.0 What we do ?—Commercial Customized Development

18

• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

• xxx

• xxx

LAUNCH EVENT:Fashion landmark Tmall Entity Statue

19

• xxx

• xxx

AR:LOGO RECOGNITION+QR

20

• xxx

• xxx

im 2.0 What we do ?—Commercial Customized Development

21

• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

• xxx

• xxx

Philips : Mobile Site

22

• xxx

• xxx

im 2.0 What we do ?—Commercial Customized Development

23

• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

• xxx

• xxx

In-app Ads

24

Click the Ad.

Shake the phone. View pulpy love story videos.

• xxx

• xxx

In-app Ads

25

• xxx

• xxx

In-app Ads

26

• xxx

• xxx

im 2.0 What we do ?—— Social Media

27

• Zhimei.com• OOXX

• xxx

• xxx

Zhimei.com : Consumers’ interests share platform

28

• xxx

• xxx

im 2.0 What we do ?—— Social Media

29

• Zhimei.com• OOXX

• xxx

• xxx

Social marketing platform : OOXX

30

OOXX will be the first Chinese picture-based mobile application that lets users to ask questions, give opinions, make friends.

The user submits a question with a picture, other users then vote and comment on the question. The initiating user can discuss with every commenting user, but commenting users cannot discuss among themselves. Hence OOXX puts the initiating user at the center.

Stickiness is built first through submitting and voting on questions, then through comments and discussion as users deepen their relationships with other users on OOXX.

Usage of this platform will likely be around personal interest points, personal decisions, and shopping.

• xxx

• xxx

im 2.0 Our Marketing Resources

31

• Mobile Ads

• MediaIndustry Vertical Website

High quality Apps & Games cooperation

• xxx

• xxx

32

Media partners : all-round cooperation with high quality Apps & Games

……

• xxx

• xxx

Media partners—Mobile Ads media : refresh high quality media per month to ensure optimal media stock

33

• xxx

• xxx

Media partners—Industry Vertical Website :Focus on target users, deep spread , further interaction

34

• xxx

• xxx

35

About us

• xxx

• xxx

im2.0 Company Profile

36

• Founded at the end of 2008• Head office in Beijing , Branch

office in Shanghai• More than 250 staff

• xxx

• xxx

im2.0 Our Goal &Belief

• Goal : To Be The Most Effective Interactive Marketing Company

• Belief : The Best Digital Marketing Is User-Experience Driven

Good creative ideas alone will not deliver breakthrough user-experience, innovative and seamless integration of creative ideas, technology and media platforms is required

37

• xxx

• xxx

im2.0 Leadership Team

38

VP of operationSun Xuefeng| Kevin Sun

RenRen Vice president of Mobile development Technical operations, deputy general manager Director of Marketing

Founder Susan Wang

China InterActive Corp RenRen & Mop.com CMO & EVP

Kongzhong.com Channel/ Marketing VP

ChinaRen & Sohu Marketing Head

CEO Chris Tung

PepsiCo Greater China Marketing VP

Gigamedia COO

15+ years marketing veteran

President/ COOYi-Chung Tay

PepsiCo Greater China Marketing VP

Monitor Group Principal Strategy Consultant

10+ years marketing veteran

• xxx

• xxx

im2.0 Leadership Team

3939

Senior Game Art DirectorZhou ShanshanSunny

Disney Mobile Entertainment Chief Designer (China)

China InterActive Corp Sr. Designer (Mobile Div.)

Technical VP Chen JianxiongChinaRen Alumni&Sohu microblog technical architecture and developmentMobile Internet ,LBS and vertical media Client R&DMore than 12 years experience in large-scale Internet network systems, distributed computing, community

CTO Gao Da Yong

FlashEmpire.com Founder

KooPlayer.com Founder

13+ years internet/ Flash veteran

• xxx

• xxx

im2.0 Leadership Team

40

Executive Creative Director

Li Lang|Allen Lee

Can Create, IPG Creative DirectorTribal DDB Creative DirectorOgilvyOne Assistant Creative Director

Group Creative Director Wang Dong|Kevin Wang

Ogilvy Toronto Senior Art DirectorMcCann-Erickson Assistant Creative DirectorEnergy Source Creative Director

• xxx

• xxx

im2.0 Clients

41

• xxx

• xxx

42

Song Rui | 宋锐Senior BD ManagerIm2.0 interactiveMobile : +86-18611741115MSN : edi1004@hotmail.comMail : rui.song@im20.com.cnQQ : 56126312

Li Yanran | 李琰然BD SpecialistIm2.0 interactiveMobile : +86-18647547678MSN : aeagn24yanran@hotmail.comMail : yanran.li@im20.com.cnQQ : 37669831

www.im20.com.cn

Looking forward to cooperating with you

top related