if it's not broken, why fix it

Diana  Almader-­‐Douglas  NLM  Associate  Fellow,  2012-­‐2013  

Na6onal  Library  of  Medicine  Arizona  Health  Sciences  Library  

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Overview  of  the  Na6onal  Library  of  Medicine  Associate  Fellowship  Program    Project  

Challenges  

Tips    

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Analyzed  Health  

Literacy  Web  Page  

Researched  Electronic  Resources  

And  Literature  

Collaborated  Via  Email,  Phone,  And  

Web  

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•  Study,  research  and  evaluate  NLM  programs  and  services  

•  Create  self  directed  course  of  study  

•  Interpret  results  

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   Evaluate  and  re-­‐design  a  Health  Literacy  Web  Page  produced  by  the  Na6onal  Network  of  the  Libraries  of  Medicine    •  My  goal  was  to  make  the  resource  more  culturally  

inclusive    

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•  Opportunity  

•  Background  

•  Awareness  of  issues    

•  Interests  

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 “The  degree  to  which  individuals  have  the  capacity  to  obtain,  process,  and  understand  basic  health  informa6on  and  services  needed  to  make  appropriate  health  decisions”          Ins6tute  of  Medicine  of  the  Na6onal  Academies.  Health  literacy:  A  prescrip6on  to  end  confusion.  Nielsen-­‐Bohlman  L,  Panzer  AM,  Kindig  DA,  editors.  Washington:  Na6onal  Academies  Press;  2004,  345  p.  h\p://www.iom.edu/Reports/2004/Health-­‐Literacy-­‐A-­‐Prescrip6on-­‐to-­‐End-­‐Confusion.aspx  

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Evaluated  •  Currency  of  the  informa6on  •  Authority  of  the  resources  •  Links  •  Visual  design  of  the  Web  page  

Reviewed    •  Literature  •  Similar  resources  on  the  Web  

 Tied  ac6vity  to  mission,  vision,  goals,  objec6ves  and  even  the  strategic  plan    

Referred  to  ALA      

 Developed  elevator  speech    

 Recruited  and  used  ‘champions’  

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Environmental  Scan    Literature  Review    Use  Sta6s6cs    Historical  Interviews    Ques6onnaire      Social  Media  Promo6on  Of  Proposed  Changes  To  The  Web  Site  

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Content   Design  Health  Literacy  in  a  Cultural  Context    Surgeon  General’s  Perspec6ves    Health  Resources  and  Services  Administra6on  Health  Literacy  page  

New  sec6on  headings  

Font  color  

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h@p://nnlm.gov/outreach/consumer/hlthlit.html  

   Pageviews  did  not  decrease  ager  the  addi6ons  were  made    Average  6me  spent  on  page  increased  ager  adding  content  

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   Pageviews  increased  when  changes  were  announced  via  social  media  

Iden6fied  trend  of  lower  use  during  summer  months  and  holidays  

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JUNE  19  

JULY  4  HOLIDAY  

JULY  1-­‐3  

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 Social  Media  is  effec6ve  in  promo6ng  outreach      Learned  about  the  resource    By  enhancing  the  Web  page  with  content  about  health  literacy  in  a  cultural  context,  primary  users  of  the  page  will  be  able  to  improve  health  informa6on  services  of  diverse  popula6on  groups  

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•  Buy-­‐in  

•  Not  everyone  agreed  

•  Collabora6on  and  communica6on  in  an  electronic  envirnment  

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•  Be  ac6ve  

•  Does  your  passion  fits  into  your  ins6tu6on’s  mission,  values,  strategic  plan?    

•  Scan  the  environment  

•  Team  up  

•  Ins6tu6onal  culture    

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•  Make  use  of  interns,  fellows,  and  graduate  assistants  •  Different  eyes  bring  different  perspec6ves  •  Keep  in  mind  diversity    

•  Allocate  6me    in  your  or  staff  schedules  to  evaluate  programs,  products,    and  services  

•  Be  prepared  to  advocate  the  worth  of  evalua6ng  the  good  stuff    

•  Iden6fy  your  champions  

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Na6onal  Library  of  Medicine    Na6onal  Network  of  the  Libraries  of  Medicine    Arizona  Library  Associa6on  

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American  Library  AssociaPon  Council.  ALA  Policy  Manual.    B.3  Diversity.  [Updated  2013  Jan  27,  cited  2013  Jul  1].    Available  from:  h@p://www.ala.org/aboutala/governance/policymanual/updatedpolicymanual/secPon2/diversity      Google  AnalyPcs.  The  difference  between  clicks,  visits,  visitors,  entrances,  pageviews,  and  unique  pageviews.  [Internet].  Mountain  View  (CA);[cited  2013  May  30];    [about  2  screens].  Available  from:  h@ps://support.google.com/analyPcs/answer/1257084?hl=en    InsPtute  of  Medicine  of  the  NaPonal  Academies.  Health  Literacy:  a  prescripPon  to  end  confusion.  Nielsen-­‐Bohlman  L,  Panzer  AM,  Kindig  DA,  editors.  Washington:  NaPonal  Academies  Press;  2004,  345  p.    NaPonal  Network  of  Libraries  of  Medicine  New  England  Region  CommuniPes  of  Interest:  Health  Literacy  [Internet].  Worcester  (MA):  University  of  Massachuse@s  Medical  School;  [updated  2013  Feb  20;  cited  2013  Apr  12].    Available  from:  h@p://nnlm.gov/ner/communiPesofinterest/healthlit.html  

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 Diana  Almader-­‐Douglas  

dalmader@ahsl.arizona.edu  dalmader@email.arizona.edu  

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