ictt 2013 speakers presentation, ictt kerala.india. suresh babu's presentation deck

ICTT INDIA

Understanding Analyti cs

1. ATTRACT

2. INTERACT

3. CONVERT

Write 3 keywords that you like traffi c to your website

How searchworks & how

people search

1. ATTRACT

LONG TAIL KEYWORDS

Key Phrase with 3 or

more words

VACATION PACKAGE TO KERALA

BEACH RESORTS NEAR KOVALAM

HOUSE BOAT HONEY MOON PACKAGES KERALA

SAMPLE LONG KEYWORDS

WHY LONG TAIL KEYWORDS ?

Bott om of the buying cycle.

Conversion

Design your SEO, PPC, Blogging, Content

strategies based on Long tail keyword report

How to fi nd Long tail keywords

Google Analytics

Google AnalyticsMeasure what ’s important for your business

Channel Content Value

Set up E-Commerce Tracking

Long tail brings in more traffi c compared to 1-2 keywords

Get longtail advanced segment report here : http://goo.gl/rYlQb kaushik.net

Av i n a s h K a u s h i kK a u s h i k . n e t

Digital Marketing Measurement Model

Source: http://traf.kr/Ns8f4Y

2. INTERACT

THE ROI OF SOCIALIZING ?

OME COMMUNITYBANGALORE

BIGGEST QUESTION?

What is the ROI of Social media ?

Can I measure social media ROI ?

ETHICAL BRIBE

OFFER IRRESITABLE CONTENT

Resources for Content Content Marketi ng Insti tute Copy blogger Hub spot academy Social media examiner

htt p://mashable.com/category/content-marketi ng

Measuring social media

Have your URL tagged before sharing in social

media sites

How - Google URL Builder

http://goo.gl/JcXwd

Google URL shortener

Facebook & m.facebook

Facebook Marketi ng TIP: 1

WHY FACEBOOK OFFERS ?

1. Shows in the news feed

2. Goes to Inbox

MORE LEADS, CONVERSIONS

TIP: 2Link to specifi c landing page to collect leads

TIP: 3Sponsored Story

Shows in your friend’s feed

Interact with 10 new people

Your ROI of attending ICTT

3. CONVERT

TAG YOUR EMAIL CAMPAIGN

Measure e-commerce

EMAIL BEST PRACTICES

Name & Company Subject line Time and days Unsubscribe opti on Test subject line, ti me, day

copyblogger.com/magneti c-headlines

Email Subject Line Resource

SAMPLE REPORT

Suresh BabuPh: 9731338721

E m a i l : s u r e s h @ w e b m a r ke ti n ga c a d e my. i n http://in.linkedin.com/in/sureshbabutr

Thank You

P h o t o C r e d i t s :

http://www.flickr.com/photos/cc511 /http://www.flickr.com/photos/sgatto / http://www.flickr.com/photos/oberazzi/ http://www.flickr.com/photos/tonythemisfit /http://www.flickr.com/photos/ gregwake

Resources:http://www.amyporterfield.com / http://www.hubspot.com /