ictt 2013 speakers presentation, ictt kerala.india. suresh babu's presentation deck
DESCRIPTION
ICTT 2013 Suresh Babu's Presentation on Understanding Analytics for better ROI. June 9th 2013, The Leela Kovalam,Kerala. My presentation on Analytics in International Conference on Travel Technology Kerala, IndiaTRANSCRIPT
ICTT INDIA
Understanding Analyti cs
1. ATTRACT
2. INTERACT
3. CONVERT
Write 3 keywords that you like traffi c to your website
How searchworks & how
people search
1. ATTRACT
LONG TAIL KEYWORDS
Key Phrase with 3 or
more words
VACATION PACKAGE TO KERALA
BEACH RESORTS NEAR KOVALAM
HOUSE BOAT HONEY MOON PACKAGES KERALA
SAMPLE LONG KEYWORDS
WHY LONG TAIL KEYWORDS ?
Bott om of the buying cycle.
Conversion
Design your SEO, PPC, Blogging, Content
strategies based on Long tail keyword report
How to fi nd Long tail keywords
Google Analytics
Google AnalyticsMeasure what ’s important for your business
Channel Content Value
Set up E-Commerce Tracking
Long tail brings in more traffi c compared to 1-2 keywords
Get longtail advanced segment report here : http://goo.gl/rYlQb kaushik.net
Av i n a s h K a u s h i kK a u s h i k . n e t
Digital Marketing Measurement Model
Source: http://traf.kr/Ns8f4Y
2. INTERACT
THE ROI OF SOCIALIZING ?
OME COMMUNITYBANGALORE
BIGGEST QUESTION?
What is the ROI of Social media ?
Can I measure social media ROI ?
ETHICAL BRIBE
OFFER IRRESITABLE CONTENT
Resources for Content Content Marketi ng Insti tute Copy blogger Hub spot academy Social media examiner
htt p://mashable.com/category/content-marketi ng
Measuring social media
Have your URL tagged before sharing in social
media sites
How - Google URL Builder
http://goo.gl/JcXwd
Google URL shortener
Facebook & m.facebook
Facebook Marketi ng TIP: 1
WHY FACEBOOK OFFERS ?
1. Shows in the news feed
2. Goes to Inbox
MORE LEADS, CONVERSIONS
TIP: 2Link to specifi c landing page to collect leads
TIP: 3Sponsored Story
Shows in your friend’s feed
Interact with 10 new people
Your ROI of attending ICTT
3. CONVERT
TAG YOUR EMAIL CAMPAIGN
Measure e-commerce
EMAIL BEST PRACTICES
Name & Company Subject line Time and days Unsubscribe opti on Test subject line, ti me, day
copyblogger.com/magneti c-headlines
Email Subject Line Resource
SAMPLE REPORT
Suresh BabuPh: 9731338721
E m a i l : s u r e s h @ w e b m a r ke ti n ga c a d e my. i n http://in.linkedin.com/in/sureshbabutr
Thank You
P h o t o C r e d i t s :
http://www.flickr.com/photos/cc511 /http://www.flickr.com/photos/sgatto / http://www.flickr.com/photos/oberazzi/ http://www.flickr.com/photos/tonythemisfit /http://www.flickr.com/photos/ gregwake
Resources:http://www.amyporterfield.com / http://www.hubspot.com /