hxr 2016: narratives in healthcare: stories as drivers of change - mary burns, spaulding...

Narratives in Healthcare: Digital Stories of Hope and Recovery

HxRefactored Conference, BostonApril 6, 2016

Mary BuresSenior Director, CommunicationsSpaulding Rehabitation Network & Partners HealthCare at Home

Steve WoolfendonScientist/Biologist, Novartis Institutes for BioMedical Research

Spaulding Rehabilitation Hospital-Boston New hospital opened in Charlestown, Massachusetts in

April 2013

Dedicated to improving the quality of life for persons recovering from or learning to live fully with illness, injury and disability

A beacon of hope and recovery

Ranked by US News & World Report as one of the top Rehabilitation Hospitals in the country

A national model for environmental and inclusive design – accessible to everyone, no matter the disability.

First hospital in the US to implement a fully integrated digital strategy

Why Digital Media? Leverages the patient narrative to bring the Spaulding –

find your strength – brand to life.

Tells stories of strength, hope and recovery

Communicates state-of-the-art - innovation

Improves the patient, visitor and employee experience

Demonstrates commitment to a paperless environment

Media and creative partners – Aceso, ComQui,

ForgeWorldWide.

Digital Stories of Strength A young girl who almost

drowned, now back

dancing ballet

The victim of a brutal car

accident back tossing

footballs, using his one

intact limb.

Boston’s Mayor Thomas

Menino who dearly loved

Spaulding and our city

A skier who was injured at

the Boston Marathon in

2013.

Steve’s Story

Spaulding Rehab // "Adaptive Skiing“

Find your strength.

Find your strength.