hxr 2016: narratives in healthcare: stories as drivers of change - mary burns, spaulding...
TRANSCRIPT
Narratives in Healthcare: Digital Stories of Hope and Recovery
HxRefactored Conference, BostonApril 6, 2016
Mary BuresSenior Director, CommunicationsSpaulding Rehabitation Network & Partners HealthCare at Home
Steve WoolfendonScientist/Biologist, Novartis Institutes for BioMedical Research
Spaulding Rehabilitation Hospital-Boston New hospital opened in Charlestown, Massachusetts in
April 2013
Dedicated to improving the quality of life for persons recovering from or learning to live fully with illness, injury and disability
A beacon of hope and recovery
Ranked by US News & World Report as one of the top Rehabilitation Hospitals in the country
A national model for environmental and inclusive design – accessible to everyone, no matter the disability.
First hospital in the US to implement a fully integrated digital strategy
Why Digital Media? Leverages the patient narrative to bring the Spaulding –
find your strength – brand to life.
Tells stories of strength, hope and recovery
Communicates state-of-the-art - innovation
Improves the patient, visitor and employee experience
Demonstrates commitment to a paperless environment
Media and creative partners – Aceso, ComQui,
ForgeWorldWide.
Digital Stories of Strength A young girl who almost
drowned, now back
dancing ballet
The victim of a brutal car
accident back tossing
footballs, using his one
intact limb.
Boston’s Mayor Thomas
Menino who dearly loved
Spaulding and our city
A skier who was injured at
the Boston Marathon in
2013.
Steve’s Story
Spaulding Rehab // "Adaptive Skiing“
Find your strength.
Find your strength.