how to write blog posts that get results - poc conference 2015

HOW TO WRITE BLOG POSTS THAT GET RESULTS

Presented by Janet Barclay | Organized AssistantPOC Conference 2015

@JanetBarclay #POCConf2015

WHAT DO WE MEAN BY RESULTS?

AuthorityPersonal brandingRecognitionExpert statusCommunity building

NumbersWebsite trafficEmail subscribersRSS subscribersSocial media followers

Dollars and CentsAdvertising salesProduct salesAffiliate incomeClient acquisition

@JanetBarclay #POCConf2015

1

2

3

4

5

6

7

@JanetBarclay #POCConf2015

SEVEN STEP PROCESS

STEP 1

Plan

@JanetBarclay #POCConf2015

@JanetBarclay #POCConf2015

“If I asked people what they wanted, they would have said faster horses.”

Henry Ford

@JanetBarclay #POCConf2015

“People don’t know what they want until you show it to them.”

Photo by Matthew Yohe

Steve Jobs

STEP 1

Plan

@JanetBarclay #POCConf2015

@JanetBarclay #POCConf2015

”Don’t waste your time writing what people don’t

want to read”

Andrew Chen

@andrewchen

STEP 1

Plan

@JanetBarclay #POCConf2015

STEP 2

Plan

Draft

@JanetBarclay #POCConf2015

DRAFTING YOUR BLOG POST

1. Title or Headline2. Introduction3. Main Body4. Call to Action

@JanetBarclay #POCConf2015

DRAFTING YOUR BLOG POST

1. Call to Action2. Main Body3. Introduction 4. Title or Headline

@JanetBarclay #POCConf2015

STEP 3

Plan

Draft

Review

@JanetBarclay #POCConf2015

@JanetBarclay #POCConf2015

”A headline is like wrapping paper to a

present...”

Stuart J. Davidson

@RealSocialShark

WHICH TITLE IS MORE EFFECTIVE?

My new e-book is now on sale!

3 ways to spend less time in the kitchen

@JanetBarclay #POCConf2015

WHICH TITLE IS MORE EFFECTIVE?

How to get better at organizing your day

The 5 minute guide to organizing your day for more focus and productivity

@JanetBarclay #POCConf2015

WHICH TITLE IS MORE EFFECTIVE?

How to use ABC Spice Master to organize your spices

3 easy ways to organize spices

@JanetBarclay #POCConf2015

HEADLINE ANALYZER

How to use ABC Spice Master to organize your spices

EMV Score: 30%SPIRITUAL

@JanetBarclay #POCConf2015

HEADLINE ANALYZER

3 easy ways to organize spices

EMV Score: 33.33%SPIRITUAL / INTELLECTUAL

@JanetBarclay #POCConf2015

HEADLINE ANALYZER

Are you tired of your messy spice cabinet?

EMV Score: 37.5%SPIRITUAL / INTELLECTUAL / EMPATHETIC

@JanetBarclay #POCConf2015

STEP 3

Plan

Draft

Review

@JanetBarclay #POCConf2015

@JanetBarclay #POCConf2015

”In writing, you must kill your darlings.”

William Faulkner

STEP 3

Plan

Draft

Review

@JanetBarclay #POCConf2015

STEP 3

Plan

Draft

Review

@JanetBarclay #POCConf2015

THE CALL TO ACTION

AuthorityRead another postShare on social mediaLeave a comment

NumbersJoin your email listAdd blog to RSS feedFollow you on social media

Dollars and CentsBuy a productSign up for your courseBook your services

@JanetBarclay #POCConf2015

STEP 4

Plan

Draft

Review

Publish

@JanetBarclay #POCConf2015

STEP 5

Plan

Draft

Review

Publish

Promote

@JanetBarclay #POCConf2015

STEP 6

Plan

Draft

Review

Publish

Promote

Engage

@JanetBarclay #POCConf2015

STEP 7

Plan

Draft

Review

Publish

Promote

Engage

Evaluate

@JanetBarclay #POCConf2015

MEASURING RESULTS

AuthorityNumber of commentsQuality of commentsNumber of social shares

NumbersNew email subscribersNew RSS subscribersNew followers

Dollars and Cents Product sales Registrations Client bookings

@JanetBarclay #POCConf2015

THE SEVEN STEPS

Plan

Draft

Review

Publish

Promote

Engage

Evaluate

@JanetBarclay #POCConf2015

CONNECT WITH ME

OrganizedAssistant.com/blogTwitter.com/JanetBarclayFacebook.com/OrganizedAssistantplus.Google.com/+JanetBarclayPinterest.com/JanetBarclayLinkedIn.com/in/JanetBarclay