how to write blog posts that get results - poc conference 2015
TRANSCRIPT
HOW TO WRITE BLOG POSTS THAT GET RESULTS
Presented by Janet Barclay | Organized AssistantPOC Conference 2015
@JanetBarclay #POCConf2015
WHAT DO WE MEAN BY RESULTS?
AuthorityPersonal brandingRecognitionExpert statusCommunity building
NumbersWebsite trafficEmail subscribersRSS subscribersSocial media followers
Dollars and CentsAdvertising salesProduct salesAffiliate incomeClient acquisition
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SEVEN STEP PROCESS
STEP 1
Plan
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@JanetBarclay #POCConf2015
“If I asked people what they wanted, they would have said faster horses.”
Henry Ford
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“People don’t know what they want until you show it to them.”
Photo by Matthew Yohe
Steve Jobs
STEP 1
Plan
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@JanetBarclay #POCConf2015
”Don’t waste your time writing what people don’t
want to read”
Andrew Chen
@andrewchen
STEP 1
Plan
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STEP 2
Plan
Draft
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DRAFTING YOUR BLOG POST
1. Title or Headline2. Introduction3. Main Body4. Call to Action
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DRAFTING YOUR BLOG POST
1. Call to Action2. Main Body3. Introduction 4. Title or Headline
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STEP 3
Plan
Draft
Review
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@JanetBarclay #POCConf2015
”A headline is like wrapping paper to a
present...”
Stuart J. Davidson
@RealSocialShark
WHICH TITLE IS MORE EFFECTIVE?
My new e-book is now on sale!
3 ways to spend less time in the kitchen
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WHICH TITLE IS MORE EFFECTIVE?
How to get better at organizing your day
The 5 minute guide to organizing your day for more focus and productivity
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WHICH TITLE IS MORE EFFECTIVE?
How to use ABC Spice Master to organize your spices
3 easy ways to organize spices
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HEADLINE ANALYZER
How to use ABC Spice Master to organize your spices
EMV Score: 30%SPIRITUAL
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HEADLINE ANALYZER
3 easy ways to organize spices
EMV Score: 33.33%SPIRITUAL / INTELLECTUAL
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HEADLINE ANALYZER
Are you tired of your messy spice cabinet?
EMV Score: 37.5%SPIRITUAL / INTELLECTUAL / EMPATHETIC
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STEP 3
Plan
Draft
Review
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@JanetBarclay #POCConf2015
”In writing, you must kill your darlings.”
William Faulkner
STEP 3
Plan
Draft
Review
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STEP 3
Plan
Draft
Review
@JanetBarclay #POCConf2015
THE CALL TO ACTION
AuthorityRead another postShare on social mediaLeave a comment
NumbersJoin your email listAdd blog to RSS feedFollow you on social media
Dollars and CentsBuy a productSign up for your courseBook your services
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STEP 4
Plan
Draft
Review
Publish
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STEP 5
Plan
Draft
Review
Publish
Promote
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STEP 6
Plan
Draft
Review
Publish
Promote
Engage
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STEP 7
Plan
Draft
Review
Publish
Promote
Engage
Evaluate
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MEASURING RESULTS
AuthorityNumber of commentsQuality of commentsNumber of social shares
NumbersNew email subscribersNew RSS subscribersNew followers
Dollars and Cents Product sales Registrations Client bookings
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THE SEVEN STEPS
Plan
Draft
Review
Publish
Promote
Engage
Evaluate
@JanetBarclay #POCConf2015
CONNECT WITH ME
OrganizedAssistant.com/blogTwitter.com/JanetBarclayFacebook.com/OrganizedAssistantplus.Google.com/+JanetBarclayPinterest.com/JanetBarclayLinkedIn.com/in/JanetBarclay