how to write a quality article in 7 simple steps

How to Write a Quality ArticleHow to Write a Quality Article

Brought to you byBrought to you by

Bill DavisBill Davis

http://Internet-Marketing-http://Internet-Marketing-Muscle.comMuscle.com

Why Write Articles?Why Write Articles?

The web is still text-basedThe web is still text-based

Video rocks…but…Video rocks…but…

Other stuff works, tooOther stuff works, too

Bill Davis http://internet-marketing-muscle.com

Step by Step Article Writing MethodStep by Step Article Writing Method

7 steps7 steps

Works for people AND search enginesWorks for people AND search engines

Bang out an article in 7 minutes or less!Bang out an article in 7 minutes or less!

Bill Davis http://internet-marketing-muscle.com

Step 1 – Choose a topicStep 1 – Choose a topic

Key words!Key words!

Problem – SolutionProblem – Solution– IntroIntro– BodyBody– ConclusionConclusion

Create a killer headlineCreate a killer headline

Bill Davis http://internet-marketing-muscle.com

Step 2 – Key Word Phrase (KWP) Step 2 – Key Word Phrase (KWP)

TitleTitleFirst sentenceFirst sentenceMiddleMiddleLastLastHeadingsHeadingsCategoryCategoryTagsTagsImagesImages

Bill Davis http://internet-marketing-muscle.com

Step 3 – LinksStep 3 – Links

Outbound linksOutbound links

Inbound linksInbound links– Point to a categoryPoint to a category– Point to a tagPoint to a tag– Microkid’s “Related Posts” pluginMicrokid’s “Related Posts” plugin

http://ow.ly/et8eBhttp://ow.ly/et8eB

Bill Davis http://internet-marketing-muscle.com

Step 4 – DividersStep 4 – Dividers

The old “Horizontal Rule” trickThe old “Horizontal Rule” trick– Tells Google and other SE’s that “This is Tells Google and other SE’s that “This is

important—take note”important—take note”– Simple HTML (<hr>)Simple HTML (<hr>)– Can use a shortcode to make it “pretty” (drop Can use a shortcode to make it “pretty” (drop

shadows, dotten lines, etc.)shadows, dotten lines, etc.)

Bill Davis http://internet-marketing-muscle.com

Step 5 – Formatting ElementsStep 5 – Formatting Elements

Same idea as Step 4Same idea as Step 4– BoldBold– ItalicsItalics– ColorColor– Headings (H1, H2, etc.)Headings (H1, H2, etc.)

No underlines (they look like hyperlinks)No underlines (they look like hyperlinks)

Bill Davis http://internet-marketing-muscle.com

Step 6 – Author’s Resource BoxStep 6 – Author’s Resource Box

Only for guest posts & outside articlesOnly for guest posts & outside articles

Link back to own siteLink back to own site

Method: http://ow.ly/et9mmMethod: http://ow.ly/et9mm

Not for your own site (see Step 7)Not for your own site (see Step 7)

Bill Davis http://internet-marketing-muscle.com

Step 7 – AuthorshipStep 7 – Authorship

This is a BIG DEALThis is a BIG DEAL– If you care about getting ranked in Google If you care about getting ranked in Google

WordPress by YoastWordPress by Yoast

Don’t forget your Publisher markup, tooDon’t forget your Publisher markup, too

Use Google’s Rich Snippet ToolUse Google’s Rich Snippet Tool

Bill Davis http://internet-marketing-muscle.com

For More InformationFor More Information

Internet Marketing MuscleInternet Marketing Muscle– http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com

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EmailEmail– bill.davis@internet-marketing-muscle.combill.davis@internet-marketing-muscle.com

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