how to use email marketing to boost your social media marketing efforts

How To Use Email Marketing To Boost Your

Social Media Marketing Efforts

@GroSocial | @MadMimi

Introductionswho the heck is ?

• Founded in 2010

• Creator of social media marketing software

• Seasoned Social Media Marketers

• Located in Orem, Utah

@GroSocial | @MadMimi

The GroSocial Platform

@GroSocial | @MadMimi

The GroSocial Platform

@GroSocial | @MadMimi

The GroSocial Platform

@GroSocial | @MadMimi

The GroSocial Platform

@GroSocial | @MadMimi

The GroSocial Platform

@GroSocial | @MadMimi

Introductionswho is ?

• Simple. Lovely. Email Newsletters.

• Email marketing geniuses

• Trusted and used by these guys

@GroSocial | @MadMimi

A Look At Mad Mimi

@GroSocial | @MadMimi

A Look At Mad MimiChoose from tons ofpre-designed themes

Customize the layoutthe way you want it

@GroSocial | @MadMimi

A Look At Mad MimiClick here to upload or add new contacts

Click here to start a new list

@GroSocial | @MadMimi

Today’s Agenda

• How to setup a Facebook promotion

• How to sync it with your email marketing

• What emails (and when) to send to entrants

• What metrics to keep your eye on

• How to use new data for future promotions

• How to use new data for addt’l marketing campaigns

@GroSocial | @MadMimi

Facebook Promos

• Yes, they really do work!we have proof...lots of it!

• Your fans/potential customers expect it from youit’s the #1 reason why consumers interact with brands on Facebook.

• Your competition is stiff!friends, family, photos, games/apps, etc.

• They’re fun and memorableover 95% of interactions take place in the News Feed.

@GroSocial | @MadMimi

Facebook Promos

• Photo Contests

• Video Contests

• Sweepstakes

• Coupons

• Like-gates

@GroSocial | @MadMimi

Facebook Promos

• Start with a sweepstakes app

• TIP: play on trends and seasonalityBatman, March Madness, Olympics, Local Sports Teams, Local Events, Back-to-School, Summer, Christmas, etc.

• Giveaway the most universally interesting item possible

Facebook Promos

• Like

• Enter an email address

• Share with friends(you can’t require, but you can incentivize)

Mad Mimi Setup

Click here and you’ll get this

@GroSocial | @MadMimi

Mad Mimi SetupThen dragand dropthis widget on to your tab canvas

And copy and paste your embed code here

@GroSocial | @MadMimi

Your promo is live!...now what?

@GroSocial | @MadMimi

Facebook Updates

• Remind your fans DAILY during the promo period

• Consider a promoted post or two

• Your fans and new visitors need to see it

• Increases viral sharing

@GroSocial | @MadMimi

Traffic EmailDear {NAME},

In case you didn’t know already, {COMPANY NAME} is now/has been using Facebook to share offers, coupons, promotions, and other exclusive deals with our social media fans and followers.

Are you a fan yet?

If not, let me give you the top 5 reasons why you should!

1. To win cool prizes (we’re giving away a {ITEM} in a couple weeks!)2. To show us some love3. To get immediate {COMPANY NAME} news and updates4. To share your ideas, make recommendations, and ask questions5. To help us build the most “social” {BUSINESS TYPE} on Facebook

Check out our {ITEM} Giveaway on Facebook and enter to win today!

{SIGNATURE}@GroSocial | @MadMimi

Thank You Email

Dear {NAME},

Thank you for “liking” us on Facebook and entering into our iPad giveaway! We REALLY want you to win...which is why we’re going to let you in on a little secret...

We give you three additional entries per time that you share. Come back daily to share and get additional entries.

Here’s a link to our Facebook Page in case you need it: {LINK}.

Thanks and good luck!

{SIGNATURE}

@GroSocial | @MadMimi

Reminder Email

Dear {NAME},

Thanks again for entering our {ITEM} Giveaway on Facebook. As you already know, the promotion is coming to a close and we’re getting ready to pick a winner.

We have some good news...you’re still in the running!

To ensure that you’ve given yourself the best chance of winning, visit our Facebook Page and click on the “Share with friends” button to get a handful of additional entries before the promotion ends. We’ll give you three entries per time that you share.

Here’s a link to our Facebook Page in case you need it: {LINK}.

Good luck and happy sharing!

{SIGNATURE}

@GroSocial | @MadMimi

Metrics to watch for

• Sharing

• Entries per day

• Email open rates/clicks

@GroSocial | @MadMimi

Announcing a winner

• Don’t do it via status updates

• Don’t do it on a tab

•Website or email(per Facebook’s official promotion guidelines)

@GroSocial | @MadMimi

What to do next?

• You’ve got some valuable data now!

• Launch another contest/promo within 30 days

• Follow the same steps

@GroSocial | @MadMimi

Some other benefits

• Your email list got bigger

• Your Facebook presence got bigger

• Your marketing channels got bigger

@GroSocial | @MadMimi

Need some help?

Mad Mimi

customers pay

$399

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www.grosocial.com/pages/madmimi

Not using Mad Mimi?

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Questions?

@GroSocial | @MadMimi