how an effective linkedin presence can boost your marketing efforts

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A PUBLICATION OF HOW AN EFFECTIVE PRESENCE CAN BOOST YOUR MARKETING EFFORTS

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Page 1: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

A PublicAtion of

How An EffEctiVE

PrEsEncE cAn boost Your MArkEting Efforts

Page 2: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

tAblE of contEnts

company overview

logo And banner image

careers Page

showcase Pages

PAgE 2

PAgE 3

PAgE 6

PAgE 7

Did you know that of LinkedIn’s over 300 million registered users, finance is the second most popular industry or career field? How do you stand out in such a crowded market place? With over 5 million affluent investors using social media to research financial decisions, building a solid LinkedIn Company Page is a great place to start! Your LinkedIn Company Page is an online beacon for both prospective clients and potential employees. As such, it is a truly unique space on the web, one that blurs the lines between a knowledge-sharing platform and relationship-building tool. To help you make the most of your LinkedIn Company Page, KCD PR has put together this visual guide, which features several “Pro Tips” from LinkedIn, along with some visual examples we’ve gathered from other top-performing Company Pages. So, flip on through and find some inspiration. And if you’d like a text-only version of LinkedIn’s tips, refer to the checklist that came with your download. Thanks!

- The KCD PR Team

introDuction

featured groups PAgE 9

company updates PAgE 10

Page Analytics PAgE 11

Page 3: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

“Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.” -- linkedin

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iP1companyoverview

Above: Company overview from LinkedIn’s Company Page

Page 4: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

“Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events and offerings.” -- linkedin

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iP2logo & banner

Above: Kellogg’s Company Page cover image, which highlights recent accomplishments

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Page 5: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

2logo & banner

Above: The Weinstein Company’s cover image, which highlights an upcoming film release

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Page 6: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

2logo & banner

Above: Apple’s Company Page cover image, which highlights a product feature

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Page 7: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

“Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.” -- linkedin

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iP3careersPage

Above: NPR’s Careers Page on LinkedIn, which features an employee video

Page 8: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

“For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.” -- linkedin

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iP4showcasePages

Above: Cover images from Adobe’s two Showcase Pages, which highlight different business lines: Adobe Creative Cloud and Adobe Marketing Cloud

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Page 9: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

4showcasePages

Above: Examples of Adobe using unique messaging for each of its Showcase Pages

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Page 10: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.” -- linkedin

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iP5featuredgroups

Above: Sidebar menu showing HubSpot’s Featured Groups

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click Me!

Page 11: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

“Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.” -- linkedin

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iP6companyupdates

Above: Examples of Commonwealth Bank using Company Page updates to ask questions and engage with its audience

Page 12: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

“Get insight into what’s working and what’s not by using Company Page Analytics to test frequency, topics, and formats.” -- linkedin

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iP7PageAnalytics

Above: Example Company Page Analytics (note: some data has been hidden)

Page 13: How an Effective LinkedIn Presence Can Boost Your Marketing Efforts

KCD Public Relations Inc. (KCD PR) is a San Diego public relations and inbound marketing agency that delivers award-winning campaigns and counsel to clients in the financial and professional service industries.

ABOUT US

Email Us: [email protected] | Call Us: 619.955.7759 | kcdpr.com